*Streaming service Mansa, which offers original shows and films about Black culture for free, has partnered with AMC Theaters for nationwide distribution of its content.
As Deadline reports, Mansa was founded by filmmakers and actors David Oyelowo, Nate Parker, Chiké Okonkwo, and tech entrepreneur/film financier Zak Tanjeloff.
“A fundamental aspect of our business is to lift up underrepresented voices that have long been left out of traditional entertainment circles and distribution models,” Mansa Chief Commercial Officer Chris Yates said in a press release.
“With this partnership in place, we will be able to begin to shift the status quo and give our filmmaker partners the distribution, exposure and recognition they deserve,” Yates added.
The specific titles and release dates and locations will be announced later this year, according to Yates. It’s unclear how ticket sales will be divided between the companies.
To date, Mansa has raised $8 million in seed round financing. According to Deadline, the company said it aims to create “lasting, long-term relationships with all creators and talent who produce original content” for its platform.
Additionally, the filmmakers and talent “will share in the company’s success and become a part of its growing network of creatives,” per Mensa’s announcement, Deadline reports.
“A core tenet of AMC’s inclusive programming strategy is bringing compelling and dynamic stories to our theatres that resonate with audiences, especially those that are often underrepresented on screen,” said Nikkole Denson-Randolph, SVP Content Strategy, AMC.
“This partnership with Mansa, and their range of original content, opens yet another avenue for AMC to deliver new and exciting content, from a diverse range of rising filmmakers and creatives, to our audiences across the country,” Denson-Randolph added.
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