Many of us have heard the old saying “you are what you wear,” and that statement couldn’t ring any more true for Keith “Street Lotto” Smith, founder and CEO of the hot new clothing line “OOOG Brand.”
The former rapper from Cincinnati endured many obstacles and learned many valuable lessons before inadvertently stumbling across the fashion world. Back in 2014, he produced T-shirts to promote his new single “OOOG”. Little did he know that what he thought was a simple marketing tactic would eventually explode into his biggest career move – a full-fledged lifestyle brand that is a force to be reckoned with in the fashion arena.
Now, people across the nation, including many of the most iconic names in business and entertainment, are sporting the brand and there are no signs of it slowing down. Notable figures like Ice Cube, CeeLo Green, Bishop T.D. Jakes, DJ Hurricane, Rakim, AZ, Coach K, Bill Bellamy, John Gray, Outkast’s Big Boi and others have been seen sporting OOOG Brand gear.
“I never planned on being in fashion, but when we put OOOG out, everybody started asking for it,” said Smith, whose career includes work with various music acts including Tha Dogg Pound and 98 Degrees.” The stuff sells itself. Nothing in my life sells like this. When you have lightning in a bottle you have to move with it.”
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OOOG Brand has apparel for both men and women. Among the most popular items are T-Shirts, hats, hoodies, sweatshirts, long-sleeve crew necks and specialty items such as fur-collared jean jackets and camo jackets. Additional items such as crop tops and jogging suits can be expected to arrive in the near future.
Despite the eye grabbing designs and vibrant colors, Smith insists that this brand of fashion is not just for anyone, but people of a certain character and breed. Inspiration and motivation are central to the line, which promotes various adages such as “Earned Not Given,” “Deuces to Excuses” and “Do More, Say Less” to name a few. Each clothing item is like a badge of honor to be worn by someone with a story, a testimony of overcoming adversity, being resilient and going against the grain to achieve life success.
“OOOG Brand is not just a clothing line, it’s a lifestyle,” said Smith. “A “OOOG” is someone who has really been through it. They have lived a bit, are well-rounded and have developed a keen understanding of life,” said Smith. “They are a shining inspiration through their trials and an inspiration to those before them, beside them and to the ones to come. So, if you are wearing this brand, you inspire through the way you carry yourself and how you motivate others. You have been knocked down, but you got back up and can show others how to do the same.”
Entrepreneurs, athletes, survivors…this brand is for you.
Visit the website www.ooogbrand.com for apparel and more information on the OOOG Brand and founder Keith “Street Lotto” Smith. Also, content can be found at @ooogbrand and @streetlotto on social media.