*You may not know the name Veronica Morales, but you know the name Beyoncé. Why are mentioning them in the same sentence? Because Morales is standing in Bey’s way as far as trademarking “Blue Ivy,” which, of course, is also the name of Bey and Jay Z’s firstborn child.
Morales is not buying Beyoncé‘s claim that Blue Ivy Carter is a “cultural icon” in their trademark battle over the name, based on court documents obtained by The Blast.
As we’ve reported before, the Carters have been trying to trademark their daughter’s name since 2012, and are battling Morales, who argues that she has been using the name Blue Ivy for her company long before the world knew about Blue Ivy Carter.
Here’s more via Page Six:
Morales filed a trademark for the moniker in 2012 to use it for her event planning business, which she first opened in 2009, according to the company’s Facebook page. Blue Ivy Carter was born Jan. 7, 2012.
Beyoncé, who is trying to trademark Blue Ivy Carter and not Blue Ivy, previously argued the woman’s company is a “small business, with just three regional offices and a handful of employees” and that her daughter is a “cultural icon.”
“[Morales’ claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé argued in court documents.
Now, Morales has fired back at the star’s claim that the 7-year-old is a “cultural icon,” stating: “Beyoncé’s company is trying to skirt the law, and recently argued that the 7-year-old Blue Ivy Carter is a ‘cultural icon’ in the United States. According to Wikipedia, a cultural icon ‘is an artifact that is identified by members of a culture as representative of that culture,’ such as apple pie, baseball, and the United States Flag.”
If you’re wondering, Blue Ivy Events has 905 followers on Instagram, and over 5,000 on Facebook.
And speaking of which, FB says Blue Ivy Events was named one of the top wedding planning businesses in the country by Brides Magazine and The Knot, and was founded by a Harvard grad. It has offices in Boston, South Florida and Los Angeles.
The next step in the dispute is most likely a trial.