Tuesday, September 27, 2022

Beyoncé Calls Daughter Blue Ivy a ‘Cultural Icon’ in Legal Battle Over Trademark

*Beyoncé is firing back at a wedding planner over the trademark battle for “Blue Ivy.”

As previously reported, the singer has been entangled in a legal battle with Wendy Morales over the rights to “Blue Ivy Carter” as the latter believes it’s too similar to her events planning firm, “Blue Ivy Company.”

Even though Morales’ company was in operation three years before Blue Ivy was born, according to court documents obtained by The Blast, Beyoncé argues that she should have trademark rights to the name because her daughter is a “cultural icon.”

Beyoncé says Morales claim that, “that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.” 

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blue ivy shushing bey & jay

She says, “the presence of the word “CARTER” ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.”

Beyoncé and JAY-Z first applied for the trademark in 2012 and were denied the application shortly after it was filed. This hasn’t stopped the power couple from trying to brand their daughter’s name.

In her filing with the U.S. Patent and Trademark Office, Beyonce said she wanted to reserve rights to use the name in beauty, fashion, and electronics ventures, and to prevent others from cashing in on her daughter’s identity. 

In court paperwork obtained by The Blast, Morales and her lawyers used what was supposed to be a meeting about a potential settlement to present a “business proposal,” suggesting Beyonce purchase her events planning company for millions in exchange for dropping the trademark challenge. The proposal was shut down by Beyonce’s lawyers.


Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.




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