*Delta has tapped Oscar-winner Viola Davis to narrate a commercial about how travelling can unite our diverse world.
According to The Drum, the campaign, titled “Close The Gap” highlights the shared childhood experiences of babies and kids from communities around the world. Davis reminds viewers that “we’re more alike than we are different,” signifying how travel can unite people.
The 60- and 30-second spots demonstrate the “power of flight.”
“Somewhere along the way, we start to believe that the more distant we are from each other, the more different we must be from each other…it’s only when we venture out into the world that we realize all the things that we share,” Davis states.
The spot is reminiscent of Delta’s ‘Runways’ spot, also voiced by Davis, which ends with her saying that we were “never that far apart in the first place” — watch the spot below.
This latest campaign will run online in addition to Delta’s in-flight entertainment later this spring.
Scroll up and watch the “Close The Gap” spot above.
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EMANUEL was our gift to the families affected by this tragedy. You honor them by never forgetting.https://t.co/eDyJ26e6Cu pic.twitter.com/DVZNAbBsa1
— Viola Davis (@violadavis) March 20, 2019
In related news, Davis and Stephen Curry have teamed to co-produce a documentary honoring the victims of the mass shooting inside Emanuel A.M.E Church in Charleston, South Carolina on June 17, 2015.
Davis recently hit up Twitter to note that the “Emanuel” doc “was our gift to the families affected by this tragedy. You honor them by never forgetting,” she wrote.
“The documentary highlights how a horrible tragedy can bring a community together and spreads an important message about the power of forgiveness,” said Curry in a statement about the film.
Producers of the project have pledged to donate their share of the “Emanuel” profits to survivors of the shooting and family members of the nine victims.
“We, along with the country, grieved each family’s loss,” said Davis and husband Julius Tennon in a joint statement. “Yet, miraculously, from this devastation we witnessed tremendous benchmarks of humanity. The survivors found courage to love in the face of hate.”
“Emanuel” will play in theaters on June 17 and 19.
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