Thursday, March 4, 2021

Grammy-Nominated Jazz Saxophonist Tia Fuller Shares Her Distinctive Award Show Swag

Jazz Saxophonist Tia Fuller (Photo Credit: Jerris Madison)

*Though first-time Grammy nominee Tia Fuller did not take home the golden gramophone for Best
Jazz Instrumental Album at the 61st Grammy Awards ceremony, as a nominee she was privileged to take home a bevy of gifts from the official backstage Grammy Gift Lounge presented by Distinctive Assets, the L.A.-based entertainment marketing company that celebrated its 20th year of producing the Official Grammy swag.

“This was my first time attending a gifting suite,” says Fuller, who is also a Berklee College of Music professor. “It was one of the most exhilarating experiences of my lifetime. For a woman who loves to shop and discover the newest, most effective and up-t0-date products on the market, I was in shopping heaven. I loved that the presenters were personable and the atmosphere was luxurious and inviting. I also liked that the products catered to either the physical, emotional or spiritual enhancement of the consumer and community.”

(L-R) Lash Fary, founder of Distinctive Assets and Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Getty Images for NARAS)

Distinctive Assets, which was founded by Lash Fary, coordinates the proliferation of awards show swag and boasts an impressive track record of prestigious events including the Latin Grammy Awards, the Tony Awards, the American Music Awards, the Kids’ Choice Awards, the BET Awards, the CMA Awards and the Academy of Country Music Awards.

“We are so proud to celebrate two decades of creating amazing Grammy gift magic,” says Fary. “While what we do is a very small part of a very big show, we have so much fun putting together this gift bonanza and love witnessing the effusive response from some of the most talented people in the world.”

Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Jerod Harris/Getty Images for NARAS)

Fuller was among the group of nominees, performers, and presenters who were presented with a preassembled gift bag filled with a diverse portfolio of brands ranging from fun to functional. The saxophonist’s top three favorites included a gift certificate for 23andMe, a health and genealogy DNA testing service. “23andMe is a perfect product for me because it will give me more insight into my story, and what I have inherited from my ancestor genealogy,” she explains.

Also tops on Fuller’s list is Alpha Priority Worldwide, a service that provides VIP airport greeters and ground transportation to and from the airport. “Alpha Priority is made for the traveling musician,” she continues. “The airport feels like my second home; I’m at the airport at least a couple of times a week, so Alpha Priority is a luxurious and safe way to get to and from home. It’s also a nice exhale while enduring the rigors of touring.”

Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Jerod Harris/Getty Images for NARAS)

Fuller also enjoyed the gourmet taste of Good Girl Chocolate, a gluten-free, dairy-free, naturally sweetened, guilt-free chocolate. “I am a sucker for red wine and dark chocolate,” Fuller shares. “What better way to get my sweet fix than with this Good Girl Chocolate and all of the benefits it brings with natural ingredients?”

Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Leon Bennett/Getty Images for NARAS)

MTG, a global product innovator, presented the Grammy Gift Lounge visitors with their contouring ReFa CAXA RAY beauty roller and transformative COLLAGEN ENRICH beauty beverage. Other #GRAMMYGiftLounge selections included World Qreators Japanese Meditation Zen “Ishiki” VR/360 experience; award-winning Grossé Japan museum-quality costume jewelry; a It’s a 10 Haircare salon-quality hair dryer, He’s a 10 Men’s Collection and Miracle Blow Dry Collection; Millianna feather cuffs and shoewelry; Neoteny Anti-Aging Skincare gift sets from Dr. Lawton Tang; a year’s supply of Oxygenetix breathable oxygenating foundation; stylish PRSVR men’s, women’s and children’s premium apparel; Source Naturals nutritional supplements; and truth “Don’t Get Played” gaming gift sets.

Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Leon Bennett/Getty Images for NARAS)

The #GRAMMYGiftBag also included items from Art by Andrea Trantham, Bedding Bandz, Biblical Threads, Blazon, Blue Diamond Almonds, Blush & Whimsy, Bob’s Better Bars, Bombas, Chocolates by Maria, City Threads, CloSYS Oral Care, Complete Nutrition Prime DRIVE, Crème of Nature, Detoxwater, EggMazing, Golden Door, the GRAMMY Museum, Inspire Me Bracelets, Instytutum, Joico, Knotty Floss, Kusshi, Longbottom & Co., Love Is Stronger Than Hate, Lumene, Manuka Honey, Modern Pet Portraiture by Diana Lundin, Movemints, Music Connection, My Creative Candle, Naipo, Old Spice Fresher Collection, Optimum Nutrition, Organic Hair Care, Patchology, Pepperidge Farm Milano Cookies, Pinkfong Baby Shark Song Doll, Rockstar Jewelry, Safety Dog Leash, Salix Lotion, San Clemente Cookie Dough Co., Saturday Samurai Apparel, Sherry Ratay, Shorebags, smartDOT, Sofi La Fleur, Sonya Dakar, Soul Shropshire, Southern Wicked Lemonade, Stash, Steam Clip, Still Standing Spray, StiQit, Sue Phillips of Scenterprises, Sumptuous Lollies, Sutra Beauty, SWAK by WowWee, TAPS for Hope, The Beauty Book for Brain Cancer, The Gods, The Green Garmento, Tom’s of Maine, Tru Niagen, Unfiltered: How To Be as Happy as You Look on Social Media, VEA Proactive Hydration, Vital Proteins Collagen Creamer, Walni Clothing, Wondrous Oral Care, and Zippy Paws.

Tia Fuller attends the GRAMMY Gift Lounge during the 61st Annual GRAMMY Awards at the Staples Center in Los Angeles, California. (Photo by Leon Bennett/Getty Images for NARAS)

Fuller says her journey to the Grammy Awards was more about the thrill of finding herself amid excellence in all fields of the industry than winning. The nominee was joined by members of her family during Grammy Week, attending such exclusive, high-profile events as the Berklee Grammy Nomination Brunch, the Grammy Awards Nominee Reception, Clive Davis and The Recording Academy’s Pre-Grammy Celebration and the Official Grammy After-Party. She concluded Grammy night with the team from her label, Mack Avenue Records, at its annual post-Grammy soirée.

Gwendolyn Quinn
Gwendolyn Quinn is an award-winning media consultant with a career spanning over 25 years. She is the founder and creator of the African American Public Relations Collective (AAPRC) and the Global Communicator. Her weekly columns, “Inside Broadway,” “The Living Legends Series,” and “My Person of the Week” are published with EURWEB.com. She is also a contributor to BE.com, BE Pulse (via Medium.com) and the Huffington Post. Quinn is also a contributor to "Souls Revealed" and "Handle Your Entertainment Business." She is the curator of The Living Legends Foundation’s “The State of Black Music and Beyond” essay series published on the Huffington Post. Contact her at [email protected]

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