*What do Cardi B, Malik Yoba, and Paula Abdul have in common? Besides earning recognition in their respective entertainment careers, this trio is among the celebrity clientele that trusts their million-dollar smiles to New York-based dentist Catrise L. Austin, D.D.S. If Dr. Austin looks familiar, it may be because you have seen her speaking at an Ivy League University, serving as an ambassador for one of your favorite brands, or lending her expert insight national media outlets. Accolades aside, for the past two decades this University of Maryland-trained dentist prides herself on helping celebrities and common public enjoy great oral health and take a bite out of life.
“I take my job as a cosmetic dentist very seriously and quite personally because dentistry actually changed my life as a teen. When I was a young child I noticed that my teeth were different,” Dr. Austin recalls. “They were too long, they flared out, and I had multiple spaces between my teeth. By the time I reached high school, I really started to feel a bit self-conscious about my smile. So, at the age of 15, my mom invested in braces to improve my smile. When the braces were removed 1 year later, my life completely changed!”
Dr. Austin believes that having a beautiful and confident smile can have a positive impact on every aspect of people’s lives including improving their career success, social life, and even finding love. An American Academy of Cosmetic Dentistry study agrees with her. The research found that a beautiful smile will not only make you more attractive, it also makes you appear more intelligent, interesting, successful, and wealthy to others as well. A few years ago, Dr. Catrise Austin got a chance to test this theory when she was tapped by the popular VH1 reality TV show Love and Hip Hop New York to transform the smile of its breakout star rapper Cardi B.
“Cardi B was constantly ridiculed on social media about her less than perfect smile. In just two visits, we transformed Cardi B’s smile with porcelain veneers and literally changed her life,” says Dr. Austin, author of GetSmiled and The Ultimate Guide to Charcoal Teeth Whitening. “When the smile transformation debuted on the season premiere episode of the seventh season of Love and Hip Hop New York, it sparked nationwide smile makeover frenzy!”
A graduate of the University of Maryland School of Dentistry, Dr. Austin is living her dreams by helping consumers from all over the world feel “The Power of a Smile.”
“Right now, anyone who is not happy with their smile has two choices. They can either continue on the path of feeling embarrassed, unhappy, insecure, held back, and even lonely because of their smile,” Dr. Austin reveals. “Or, they can take action and use my signature smile makeover services which include teeth whitening and porcelain veneers.”
“If they take action they will start to experience a boost in their confidence, experience more success in their careers, and even find more happiness in their social or love life today. This choice is theirs!” She continues.
Dr. Austin understands that utilizing cosmetic dental services can be financially intimidating. This reality inspired her to create an affordable teeth whitening and oral care product line called VIP Smiles. The product promises to help users craft whiter teeth comforts of their own homes.
“The defining moment that inspired me to go for it was the massive response that I got after I transformed the smile of Cardi B. People of all ages, races, careers, and economic backgrounds were inspired by her smile transformation and inquired about improving their smiles too. Many of them didn’t mind traveling—from near and far—to visit my office in New York.”
“But, many people either couldn’t afford to travel to me. Or, they didn’t have the budget to get a smile makeover. So, I found a way to bring quality teeth whitening products to the entire world for an affordable fee. With my products, you can use the same techniques at home to get the same results, for under $100,” she continued.
Dr. Austin was recognized by Dental Products Report Magazine as one of the Top 25 Women in Dentistry, she asserts: “Never underestimate the power of a smile!”
Please note: Yvette N. Harris contributed to this report.
For more information, log on to www.thequeenofsmiles.com.