Wednesday, July 6, 2022

Venus Williams Teams with K-Swiss for New ‘Glow Up’ Collection

*K-Swiss and Venus Williams have teamed once again for a new collection that arrives just in time for the summer.

The tennis champion has partnered with K-Swiss on a new activewear line called The Glow Up collection. The capsule includes matching sets, leggings, shorts, jackets and hoodies, Footwear News reports.

“EleVen by Venus is excited to be collaborating with K-Swiss again on a new, unique capsule collection,” said Williams in the press release. “K-Swiss has been an iconic brand for decades, so I loved creating looks that combine their timeless style with EleVen’s vibrant and sleek designs. With the ‘Glow Up’ collection, we created dynamic outfits that represent confidence, individuality, and versatility so our customers can feel their absolute best, both on and off the court.”

READ MORE: Venus Williams Drops Collection to Help Women Feel ‘Invincible’ [Like Wonder Woman]

Here’s more from Footwear News: 

The capsule also includes two new sneaker iterations. The K-Swiss Ultrashot 3 helps athletes perfect their game with a maximum return on energy return thanks to premium Surge 7.0 midsole technology; the shoe also incorporates 360 Plantar Chassis Support for all-around lateral movement as well as a durable outsole forme with Dragguard 7.0 for grip and traction.

The second shoe reimages the Court Traymore silhouette, creating the perfect off-duty shoe for between matches. Inspire by vintage trainers from the 1970s, the sneaker highlights premium full-grain leather uppers with iridescent accents and co-branding on the tongue.

“When I think of K-Swiss — from when I was younger until now — I think of classics. It works with everything. It’s based on the California lifestyle, and I’m from California,” Williams told FN. “They’re open to creativity and new ideas. The design is incredible. With all those different aspects, it’s a perfect fit. I love being able to dive in to the archives”

The collection is available now at both and with prices ranging from $69 to $150.

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.




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