*(Via UrbanHollywood411.com) – Master P has a plan for the future and right now it’s about making movies.
Last weekend, the rap mogul’s new comedy I Got the Hook-Up 2 arrived in theaters. The sequel, directed by Corey Grant, was released in 37 theaters and video on demand by Bob Johnson’s Urban Movie Channel (UMC) in partnership with RLJE Films. It’s currently number 31 on the domestic iTunes movie chart.
“This is a movement to where African American and Latino filmmakers can own their product and put it in theaters and put it on VOD at the same time,” Master P, real name Percy Miller, told Urban Hollywood 411 this week.
In its opening weekend, the film grossed $149,036, for a per-theater average of $4,028 — respectable numbers for an indie in limited release. It would have made more money, had it not been for Hurricane Barry forcing theaters to close in the music mogul’s home state of Louisiana.
Master P said he wants to see more filmmakers of color create their own paths to success.
“The studios are not going to let us in,” he stated. “They don’t understand that it’s a market for urban movies, urban comedies, all of that.”
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The original 1998 film featured Master P and comedian AJ Johnson as small-time scam artists known as Black and Blue. The two are back and run a local restaurant, which unfortunately gets shut down. They hatch a plan to make some fast cash, but there’s a hitch.
Master P’s son Romeo Miller co-stars in the sequel along with Sheryl Underwood, John Witherspoon, Michael Blackson, Young Jeezy and Clifton Powell.
The rap mogul said the film isn’t just about laughs. He’s using it to address issues affecting the black community.
“It’s about gentrification. We’re losing everything,” he said. “Even though it’s a funny movie, it has a real message. When people stop laughing, they start thinking, and that’s what we want them to do.”
Get the rest of this article at UrbanHollywood411.com.
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