Friday, September 17, 2021

Dasheeda Dawson’s ‘The WeedHead’ is First Black Owned Cannabis Brand Featured in Times Square

Dasheeda Dawson
Source: Courtesy of Dasheeda Dawson / Courtesy of Dasheeda Dawson

*Dasheeda Dawson, also known as The WeedHead, is the Black Girl Magic behind the first minority-led cannabis company to be featured in a Times Square digital billboard.

The promotion will highlight The WeedHead and other women-owned brands, and Dawson’s book “How to Succeed in the Green Rush” will be featured for those interested in getting involved in the cannabis industry.

“New Year’s Eve is a time for celebration, and ushering in a fresh start and perspective,” says Dasheeda. “It’s a time for entrepreneurs and businesses to reassess their goals and objectives. My book ‘How to Succeed in the Green Rush,’ is a workbook designed to help small business owners, contractors and professionals interested in the cannabis industry, enter with the knowledge they need to succeed in 2019. We’re thrilled to showcase our workbook at Times Square, the world’s most iconic New Year’s Eve location.”

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The WeedHead is “a lifestyle brand aimed at high powered professionals curious about and/or working in the legal cannabis industry.”

The Times Square campaign is part Honeysuckle Magazine’s initiative to highlight minority and women-owned businesses. The billboard will also feature brands such as My Bud Vase and Happy Munkey. This comes as Governor Andrew Cuomo previously announced plans to prioritize adult-use cannabis legalization in New York State.

“The fact is we have had two criminal justice systems: one for the wealthy and the well off, and one for everyone else,” Cuomo stated earlier this month, citing the injustices that “for too long targeted the African-American and minority communities.”

“Let’s legalize the adult use of recreational marijuana once and for all,” he added.

To learn more about Dasheeda Dawson’s book click here.

 

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.

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