Sunday, January 16, 2022

Rihanna’s Puma Collection Set to Debut at 2016 NY Fashion Week

Rihanna and Puma Global Director of Brand and Marketing Adam Petrick.
Rihanna and Puma Global Director of Brand and Marketing Adam Petrick.

*Rihanna released her first collection of creepers for Puma back in September, and they sold out almost instantly. Are you surprised?

Recently, she reissued the shoe in different colors (such as: Peacoat/Cool Blue and Coral Cloud Pink), and styles for men for $120.

Nearly a year after signing on as Creative Director for Womenswear at Puma, the singer will reportedly debut her collection at New York Fashion Week in the fall of 2016.

As VIBE notes, Rihanna’s Clara Lionel Foundation announced the news, and will auction off one ticket to the fashion show. The package also includes backstage access, a flight to New York City, an invitation to the afterparty, and an autographed pair of PUMA’s Creepers footwear.

“It’s great to find a brand that celebrates strength and individuality,” she said in a statement about her PUMA partnership. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

Meanwhile, it had previously been reported that Rihanna was going to release her “Anti” album on Nov. 27 – obviously that didn’t happen, yet YAHOO accidentally published a review of the album before they even heard it. Woops!

U.K.’s Independent reports how journalist Chris Riotta, who apparently wrote (and deleted) the article, has since tweeted a photo of Rihanna with a shrugging emoticon and the words “sh*t happens.”

As one Twitter user noted, “Yahoo’s prematurely published Rihanna record review is a masterpiece of post-modern non-journalism.”

Read more about it here.

Watch Instagram of behind the scenes:

Watch commercial for PUMA:

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.

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