Friday, May 27, 2022

#JCole Lands Multi-Year Partnership with #Puma

j cole

Rapper #JCole and #Puma have partnered. The company signed the rap artist in a multi-year partnership.

“Our partnership with Cole is deep-rooted. Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.” says, global director of brand and marketing, Adam Petrick.

Puma’s newest sneaker, Sky Dreamer, was released in conjunction with the announcement.

 

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TSR Staff: La’Janeé @_lajanee_ _________________________________ After much speculation, #JCole and @Puma have officially linked. The company signed the rap artist in a multi-year partnership. _________________________________ According to an announcement from Puma’s global director of brand and marketing, Adam Petrick, “Our partnership with Cole is deep-rooted. Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.” _________________________________ Puma’s newest sneaker, Sky Dreamer, was also released in conjunction with the announcement. According to XXL, this is a modified version of the Sky LX sneaker that debuted in the 1980’s that has Cole’s Dreamville logo. _________________________________ It’s also reported that this “is the —Read more at theshaderoom.com (?:@puma/@gettyimages)

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