Rapper #JCole and #Puma have partnered. The company signed the rap artist in a multi-year partnership.
“Our partnership with Cole is deep-rooted. Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.” says, global director of brand and marketing, Adam Petrick.
Puma’s newest sneaker, Sky Dreamer, was released in conjunction with the announcement.
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