*Even if you think their work isn’t what you’re made of, you can always find a way of supporting fashion designers who have been trying to overcome those racial barriers in the industry.

We’re talking about people who have managed to become legends like Dapper Dan and even those hundreds of names that are still trying to make a splash. Here they are with their unique selling propositions:

1.     Luxury: Laquan Smith

Smith is just 29 but has already managed to make waves – both in Hollywood and in the fashion industry. This native New Yorker was the mind behind the brilliant body-hugging and sleek dress Beyonce wore at the Sports illustrated awards This show-stopping dress is the signature of the topmost Black fashion label on our list – which is why people like Kim Kardashian West, Rihanna, and Lady Gaga.

2.     Woke Folk: Pyer Moss

The Pyer Moss label was started by Kerby Jean-Raymond, and she has been using it as a weapon against social injustice. All the way back in 2015, this Haitian-American designed had started a presentation with a 15-minute video about Black empowerment and police brutality. This was then supported by works that include street art and designs that are meant to shed light on the Black Lives Movement.

3.     Custom Fit: Dapper Dan

This man was probably the first person to combine both hip-hop fashion with luxurious designs of the 80s and 90s to come up with a remix of urban streetwear and high-end brands. This boutique had been closed down due to a number of reasons in 1992 but look at where he stands now. With the help of Gucci, Dan now has access to patches, prints, fabrics, and so much more.

4.     Street Style: Lyfestyle

Born in Brooklyn, Lyfestyle is another Black fashion label that captures the entire New York City flavor, style, and urban art. The brand was brought to life with the creative imagination of 4 friends that fell in love with the likes of Fifth Avenue but preferred budget shopping, as is the case in SoHo. In 2010, the four friends came up with a logo that could be read upside down as well. The co-founder of the brand lets their followers know that their logo represents individuality and that their clothes will always be viewed as the right side up no matter what.

Some honorable mentions for this list include Abdju Wear and Nandi Madida because their ready-to-wear and cultural styles are really what every Black shopper needs.

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