*TikTok food influencer Keith Lee has reportedly relocated with his family to Dallas.
Despite a mixed reception during a previous visit, Lee has settled in the city and started reviewing its food scene, Dallas Eater reports.
His first Dallas review was of Wicked Butcher, a Downtown steakhouse, where he praised dishes like green curry salmon and steak frites. In another review, Lee visited Soiree Coffee Bar in Trinity Groves, a Black- and family-owned café recently targeted in a burglary.
“One thing I do love about the Dallas food scene, and we’ve been here about a month/month and a half, is they do have some nice fine dining restaurants,” Lee said in his food review.
Lee’s new home base in Dallas promises more content as he continues exploring the local culinary scene.
Scroll to continue reading
As we reported earlier, Lee has become a powerful voice for small businesses, using his platform to boost their visibility. With 16.8 million followers his reviews hold significant sway—a phenomenon dubbed the “Keith Lee Effect” that can either propel a business to new heights or diminish its appeal.
During a recent appearance on Club Shay Shay, Lee explained why he rejected a nearly $1 million collaboration offer from a fast-food chain.
“They was offering almost a million dollars and I wasn’t making nowhere near that, but they was having a conversation and they asked me do I eat that food and I don’t. Instead of saying, ‘Of course I eat it’ trying to get the money, me, as a person of integrity I told him straight to his face I was like, ‘No I don’t. I’ve never ate it as a kid. I don’t eat it now. I don’t really eat fast food,’” he explained.
Watch Lee recall the conversation he had with the CEO in the clip below.
READ MORE FROM EURWEB.COM: Keith Lee Reveals Why He Rejected $1 Million Collaboration Offer from Fast-Food Chain
