*TikTok food reviewer Keith Lee has become a powerful voice for small businesses, using his platform to boost their visibility.
With 16.8 million followers his reviews hold significant sway—a phenomenon dubbed the “Keith Lee Effect” that can either propel a business to new heights or diminish its appeal.
During a recent appearance on Club Shay Shay, Lee explained why he rejected a nearly $1 million collaboration offer from a fast-food chain.
“They was offering almost a million dollars and I wasn’t making nowhere near that, but they was having a conversation and they asked me do I eat that food and I don’t. Instead of saying, ‘Of course I eat it’ trying to get the money, me, as a person of integrity I told him straight to his face I was like, ‘No I don’t. I’ve never ate it as a kid. I don’t eat it now. I don’t really eat fast food,’” he explained.
Watch Lee recall the conversation he had with the CEO in the clip below.
Scroll to continue reading
Meanwhile, we reported earlier that Fob Sushi Bar temporarily closed its Seattle-area locations last month following food safety concerns. The decision came after fans of Lee spotted a worm moving in a piece of sushi in a video he shared from his visit to the Bellevue location.
Lee posted the content on November 10 and said Fob Sushi Bar was one of the most recommended places in town. “[This is] sushi done in the most unique way I’ve ever seen in my life,” he said in the video before explaining that Fob sells sushi by the pound. About halfway through his review, many claim they saw a worm sticking out of sashimi that Lee held up with his chopsticks before eating it.
“Your favorite one had a worm on it,” one viewer commented, The Blast reports. Another said, “At 1:50, the end of your sushi was moving.”
A third person added, “The piece that moved, who else saw the piece with the worm out the tail end?” another viewer chimed in to say. One other viewer wrote, “Keith please tell us you’re okay this is my biggest fear.”
Lee later responded to concerns about his health, posting, “I’m healthy, thank you,” he wrote in an Instagram Story. “God bless y’all.”
In a follow-up video, Lee said, “It did appear that something moved.”
Read the full story (and watch the video) HERE.
READ MORE FROM EURWEB.COM: Keith Lee Labels Bay Area ‘Skid Row On Steroids’ – Reveals More About Controversial Trip | VIDEO
