*January through March is known as the high season for the entertainment award season with two to three award shows every weekend, which includes one music award celebration, The Grammy Awards. During Grammy Week, GBK Brand Bar hosted a one-day Pre-Grammy Luxury Lounge at the newly renovated W Hotel in the heart of Hollywood, California.
The celebrity guest list included a mix of Grammy winners, nominees, honorees, past winners, along with other musicians and celebrities from the entertainment community, including Amyl and the Sniffer, Angélique Kidjo, Carla Patullo, Charu Suri, Christopher Reid (Kid ‘N Play), Darius Dixson, Darrel Walls, David “DLO” Outing, DJ Wally Wow, Durand Bernarr, FLO (members Jorja Douglas, Renée Downer, and Stella Quaresma), Flor Bromley, Haven Madison, Jimmie Allen, Lecrae, Luca and Claudette, Mopreme Shakur, Mortimer, Robert Glasper, Samantha Fish, Septimius the Great, StaJe, Star Amerasu, Susan Carole, Tayler Holder, Terri Lyne Carrington, TheARTI$t, Tiffany (Darwish), and Zain Effendi, who came together to celebrate the 68th Grammy Awards while discovering some of this year’s hottest gifts and treats.
Gavin Keilly, founder and CEO of GBK Brand Bar has led high-level celebrity gifting events and pre-parties surrounding the Academy Awards, Emmy Awards , Golden Globes Awards, MTV Movie Awards & TV Awards, Teen Choice Awards, BET Awards, Sundance Film Festival, New York City Wine & Food Festival, Art Basel Miami Beach, Cannes Film Festival, Coachella Valley Music and Arts Festival, Backstage at the Rock & Roll Hall of Fame Induction Ceremony, as well as celebrity golf tournaments, numerous charity events, and galas.
As part of his ongoing commitment to giving back, this year, Garvin partnered with Critical Breakdown, an artist-centered collective dedicated to helping emerging artists build sustainable creative careers rooted in community, wellness, and long-term impact. Through the various charities supported at GBK Brand Bar lounges over the years, Gavin has helped raise over $10 million for more than 50 charities since 2002.
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Celebrity guests who attended were treated to some of the hottest gifts of the season including GE Lighting, a Savant Company, which provided GE LED+ Speaker & Color Bulb (Indoor), GE Cync Dynamic Effects Smart Bulb, and GE Speaker & Color Blub (Outdoor). LED+ Speaker & Color Bulb are designed for indoor or outdoor use and deliver rich Bluetooth audio, preset color modes, and plug-and-play simplicity alongside the GE Cync Dynamic Effects Smart Bulb featuring vivid motion effects, tunable whites, and multicolor light shows.
Guests were excited to receive professional massages by ibreo, an innovative wellness technology, designed and engineered for relief and to restore balance and relaxation for the modern lifestyle. Additionally, guests were gifted with the latest electronics such as wireless over-ear headphones with active noise cancellation and hi-res audio by Edifer.
Lola Blankets were also presented to talent. Each Lola is meticulously sewn by hand with OEKO-TEX Standard 100 certified faux fur that’s stain-resistant, double-hemmed, and machine washable. The original 60” x 72” Lola is 95 percent polyester and 5 percent Spandex. Lola Blankets is a tribute to Amy Higham. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatment, she found comfort in her soft, faux fur blanket. Before Amy’s passing, she gave each of her children their own blanket, just like hers, to bring comfort and love when she could no longer be there. With the same intention, Lola Blankets is dedicated to bringing life-changing softness to the world.
SPOOGE, a leading sunscreen company, provided a gift package to its guests. Founded by Dr. Whitney Hovenic, a double board-certified dermatologist based in Reno, Neveda, and Hillary Schieve, a kidney transplant recipient, the products included Cheeky’s, an illuminating mineral all-screen with caffeine and magnesium (30 Face + Body SPF); Dew Me, a dewy tinted mineral all-screen with niacinamide + hyaluronic acid (30 Face SPF); and Ghosted, an invisible mineral all-screen with bisabolol + Vitamin E. With Tahoe in her backyard, Whitney is an avid skier, runner, and outdoor junkie who’s seen firsthand how young, active skin gets wrecked by the sun. Hillary is up to 100 times more likely to develop skin cancer, a risk shared by many in the transplant community. She believes sunscreen is one of the simplest most affordable tools we have to fight skin cancer.
Paul Peters Collective, a bestselling author and Purpose-Driven Life Coach, gifted his books, YOUR LIFE PURPOSE and DISCOVERING YOUR LIFE PURPOSE: Personal Discovery Workbook, both published by Elevate Press, along with public speaking services such as keynote addresses and workshops. Paul also extended guests an opportunity for free handwriting analysis, which can reveal more than 100 personality traits.
TemPolor Generative AI Guitar presented their Melo-D, which is the world’s first generative-AI smart guitar, combining real guitar playability with AI generation, rhythm-game interaction, and multi-instrument sampling. Guests also received PartyKeys, powered by PopuMusic, creators of smart musical instruments that help beginners play real music fast without lessons or sheet music. Instead, it uses light guidance and simple coordination so people can play songs solo or together in minutes.
Some of the other amazing items received at the lounge included a gift certificate for a one-night stay at the W Hotel Hollywood. Wine was presented by the award-winning Lorenzi Estate, which included a 2022 bottle of Pinot Noir from Santa Lucia Highlands.
Ike Shehadeh, the founder of Ike’s Love and Sandwiches offered a gift certificate to guests valued at $1,000.00 and provided a variety of sandwiches onsite. Ike’s Love and Sandwiches, which was originally named Ike’s Place, was founded in 2007 in San Francisco. The establishment is known for innovative offerings and signature sandwiches featuring meat, vegetarian, vegan, halal, and gluten-free options.
Based in Los Angeles, Hansen’s Cakes was founded by The Hansen Family and built on Danish family recipes. The company is now under new ownership with the same commitment to quality, elegance and customer care. While in the gift lounge, celebrity guests were treated to Hansen’s Cakes’ cupcakes and given gift cards valued at $250.00. The cupcakes come in all shapes, styles, and flavors including chocolate, red velvet, marble, vanilla, carrot, lemon, banana, and more. Each cupcake is topped with Hansen’s signature frosting, including chocolate whip, Danish cream, Raspberry Jam or French buttercream.
Greg S. Reid, founder of .prompt domain, generously gifted Web3 Top Level Domain to all the celebrity guests. It provides creators, innovators, and entrepreneurs with a true home in the age of AI. Every breakthrough begins with a prompt, and the .prompt team built a Web3 domain that reflects this simple truth by combining instant ownership, no renewals, and blockchain security. .prompt was created to empower individuals and brands to stake their claim in the future of digital identity—where ideas, creativity, and technology meet.
Guests also took home Thai Tea and their flavor choice of the TUK TUK GO, Protein On The Go-Go powder, a delicious protein to provide a healthy option to your daily routine. They also provided protein drinks in the suite. Tuk Tuk Go is the maker of light, delicious and easily digestible protein powders that are crafted fuel for the soul and the body so you can enjoy protein wherever you go.
From the earliest days of ideation, research, and development, Laura Viola Maccarone was clear about what she was building and for whom. Pretties are essential oil-scented hair ties which are designed and hand made by family-owned, women-led teams with serenity and accessible luxury in mind, offering durable, earth-friendly, handmade biodegradable products for all hair types and textures.
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