*HBCU GO, owned by Allen Media Group (AMG), the premier free-streaming digital platform serving the nation’s 107 Historically Black Colleges and Universities (HBCUs), has partnered with Procter & Gamble (P&G) for the 2024 football season.
P&G is the presenting sponsor for a range of exciting new programming and activations set to air this season, according to the news release. The sporting event will offer fans of the four major HBCU football conferences LIVE access to interviews, predictions, game strategies, and a glimpse into HBCU culture.
“P&G truly understands the valuable, untapped audience that HBCU GO can deliver,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
“This new super-charged partnership with HBCU GO highlights P&G’s continued efforts to reach audiences through Black-owned media partners in authentic ways, such as HBCU Education and Culture,” he added.
Eric Austin, Vice President, Global Marketing & Media Innovation at Procter & Gamble said: “We strive to meet the unique needs of all consumers. Together with Allen Media Group’s HBCU GO we are able to authentically connect and support Black consumers —in everyday life, with superior brand innovation at relevant cultural moments.”
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Hosted by Jasmine McKoy, former Carolina Panthers Safety Tre Boston, and HBCU Gameday’s Tolly Carr, the “2024 HBCU GO SPORTS PRE-GAME LIVE KICK-OFF SHOW” kicked off August 24 and will be presented across five episodes. The live show will highlight classic matchups and homecomings throughout the seasons.
Here’s the programming:
- 2024 HBCU GO SPORTS KICK OFF SHOW (aired Saturday, August 24)
- HBCU GO’s first-ever live, on campus “2024 HBCU GO SPORTS PRE-GAME LIVE KICK-OFF SHOW” leading into the biggest games of the season including the Southern Heritage Classic, three Homecoming games, plus the rival match-up between Mississippi Valley vs. Jackson State.
- Brand-led commercial campaign entitled “THIS IS HOW WE HBCYOU” will run during the football season.
The schedule includes September 14 – Southern Heritage Classic: Tennessee State vs Arkansas Pine Bluff; October 12 – Bethune Cookman vs Alabama A&M – Homecoming; October 19 – Arkansas Pine Bluff vs Grambling State – Homecoming; October 26 – Jackson State vs Bethune Cookman – Homecoming; November 9 – Mississippi Valley vs. Jackson State.
Per the release: “This HBCU GO third season kickoff features a total of 26 football matchups featuring teams representing the Central Intercollegiate Athletic Association (CIAA), the Southern Intercollegiate Athletic Conference (SIAC), and the Southwestern Athletic Conference (SWAC) — including the Southern Heritage Classic, homecoming games, and the CIAA Football Championship.”
For more information about HBCU GO, visit HBCUGO.tv. To find out where to watch and download the FREE app visit HBCUGO.tv/how to watch.
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