*Coco Gauff has reached a new milestone — this time off the tennis court.
According to Tennis World USA, the 21-year-old American star has been named the highest-paid female athlete of 2025, earning approximately $37.6 million over the past year, per Forbes. Of that total, $12.2 million came from prize money thanks to a dominant 2024 season, highlighted by her victories at the French Open and the WTA Finals. The bulk of her income, about $25 million, came from endorsements — a figure expected to rise as her profile continues to grow.
In addition to her success in tennis, Gauff is venturing into media and storytelling. Through her family’s company, IROC, she has partnered with Religion of Sports (ROS) to create content focused on athletes’ personal journeys. The collaboration will produce short-form digital content, branded campaigns, unscripted series, and long-form projects designed to showcase the human side of sports.
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“Storytelling has always been my way of connecting — sharing who I am beyond wins and losses,” Gauff said, Variety reports, “With IROC, my family and I want to amplify underrepresented voices and combine my passion for storytelling with brand partnerships. Teaming up with ROS allows us to dream bigger and make those stories resonate.”
ROS, known for acclaimed projects like Simone Biles Rising (Netflix) and Man in the Arena: Tom Brady (ESPN+), has worked with athletes including Serena Williams, LeBron James, and Stephen Curry.
“At Religion of Sports, we believe the most powerful stories come from those who live at the intersection of greatness, purpose, and humanity — and Coco embodies that completely,” said Ameeth Sankaran, CEO of ROS. “Partnering with IROC gives us the opportunity to build something truly generational, rooted in Coco’s vision and voice.”
The first project from the partnership will be a commercial campaign for Naked Juice. Sankaran added on Variety’s Strictly Business podcast, “Coco, who’s extremely young and very successful, has big ambitions.”
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