
*This month, to kick off the celebration of Black History Month 2025, TikTok debuted #BlackTikTok Voices To Watch, which spotlights Black changemakers driving impact across education, entertainment, beauty, fashion, food, and lifestyle on TikTok. This year’s #BlackTikTok Voices to watch include @afamstudies, @thelaybankz, @cocoaasante, @thesatindiaries, @xeviuniverse and more!
In addition to honoring these incredible voices, TikTok is continuing to invest in initiatives that uplift, empower and level the playing field for Black entrepreneurs. This year, in collaboration with Black Girl Ventures, TikTok and BGV are launching SOAR Together 2025, a business accelerator program. Through this initiative, TikTok and BGV will select and invite 20 Black-owned businesses to participate in a 6-week mentorship experience, expert coaching, and access to TikTokShop resources.
This initiative builds on our $1 million investment this past year to help Black Girl Ventures expand access to capital for Black and Brown entrepreneurs. These efforts are part of TikTok’s broader commitment to drive long-term impact within the Black community, and we’re excited to see the next generation of Black entrepreneurs flourish.
In addition to celebrating the Black visionaries shaping the future, we will honor the boundless impact of our #BlackTikTok community, with in-app programming efforts, events and more.
Celebrating the impact of #BlackTikTok
Whether it’s through originating world trends, or creating cultural movements like #HillmanTok University that redefine online education, the #BlackTikTok community continues to elevate, preserve and celebrate the influence of Black culture. Black creativity knows no bounds, and for Black History Month 2025, we’re proud to celebrate the visionary #BlackTikTok creators, entrepreneurs, and voices who continue to inspire and shape our platform for the better.
Celebrating Black Voices on TikTok and beyond
Throughout February and beyond, we’re celebrating the boundless creativity of #BlackTikTok through a series of in-app initiatives, IRL events, and programming across our #BlackTikTok in-app hub. Within the TikTok app, and on @tiktokcreators, we’re spotlighting voices and Black-owned businesses from across the #BlackTikTok community. This month’s programming will also include a special #ShopBlackOwned series, amplifying Black-owned brands who thrive on TikTok. We’ll also be taking our #BlackTikTok celebrations offline with IRL event moments and community experiences around the U.S.
Black Girl Ventures: SOAR Together Black-owned Business Accelerator Program
Last year, we announced an investment of $1 million to support the important work of nonprofit Black Girl Ventures to increase access to financial and social capital for Black and Brown entrepreneurs. As a part of our continued commitment and investment in the Black community, we are excited to announce 2025 SOAR Together, a Black-owned business accelerator program developed to help grow their businesses on TikTok Shop, in collaboration with Black Girl Ventures. For this year’s accelerator program, we will select 20 businesses to participate in a 6-week program, which includes access to educational courses, plus business coaching and mentorship from celebrated guest speakers. Following completion of the program, businesses will be invited to convene for a special in-person graduation ceremony.
#ShopBlackOwned on TikTok
TikTok Shop will feature a special #ShopBlackOwned campaign to elevate Black-owned brands and Black creators, widening their exposure and enabling them to reach their next big customer. This month’s #ShopBlackOwned series will include product highlights in the TikTok shop tab, in-app livestream shopping sessions highlighting Black-owned brands, as well as a documentary-style showcase that will spotlight breakout success stories across our community of diverse Black-owned SMBs.
Spotlighting the stories of TikTok’s Visionary BLXCK Community
As part of our company-wide Black History Month celebration, our internal employee resource group (ERG) BLXCK will continue to amplify Black excellence and self-empowerment with curated sessions centered around mindfulness, and in-office celebrations that highlight the diaspora of Black heritage. These programs serve as an extension of the inclusive culture built to support our #BlackTikTok employees within and outside of the office.
#BlackTikTok – Follow the Community
We’re committed to honoring and celebrating the excellence that is #BlackTikTok this month and all year round. Be sure to follow @TikTokCreators, and @TikTok to stay up-to-date on our Black History Month programming and trendsetting #BlackTikTok community.
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