*Kim Kardashian’s Skims brand has ventured into uncharted territory with its latest product: the Seamless Sculpt Face Wrap, priced at $48.
Designed to contour the jawline during sleep, this stretchy garment is crafted from Skims’ signature sculpting fabric and infused with collagen yarns for a soft, supportive fit. Available in clay and cocoa shades, it features velcro closures for ease of use. As Page Six reports, the face wrap has ignited curiosity among fans, with some eager to understand its benefits.
“Does this help with forward head posture?” one Instagram user asked, while another inquired, “what are the benefits?” A playful comment referenced Kris Jenner’s recent surgery, joking, “Wonder if kris was the guinea pig for this product.”
Skeptics, however, have questioned the product’s necessity. One user remarked, “This is getting weird, how are we normalizing this,” while another quipped, “We’re not going to make it, are we? Humans I mean.”
Adding to the frenzy, Sir Anthony Hopkins, 87, posted a viral Instagram video mocking the face wrap. Wearing the nude fabric and a blue Hawaiian shirt, he likened it to Hannibal Lecter’s iconic muzzle from Silence of the Lambs. “Hello Kim, I’m already feeling 10 years younger,” Hopkins said, delivering Lecter’s signature slurp. He captioned the reel, “Thank you, Kim. Don’t be afraid to come over for dinner.”
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Kim reacted enthusiastically, re-sharing the clip on her Instagram Story with, “I’M SCREAMING!!!!!” Her sister Khloe echoed the excitement, writing, “I am screaming!!!!! Let’s gooooooooooo @skims@kimkardashian.”
Celebrities like Gwyneth Paltrow, who called it “Genius,” and fans praising Hopkins’ humor amplified the video’s reach.
Since co-founding Skims in 2019, Kardashian has expanded the brand’s shapewear offerings, with plans for its first UK store. The face wrap is described by Skims as “our first-ever face innovation.”
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