*Rihanna has chosen rapper GloRilla as the new face of her Fenty empire, making her the first-ever joint partner across Fenty’s apparel and beauty brands for Spring 2025.
GloRilla will feature in campaigns promoting new Savage X Fenty collections, as well as Fenty Beauty, Fenty Skin, and Fenty Hair products. In the “Glo Up Close” campaign, the Grammy-nominated rapper will highlight the Spring 2025 collections.
“I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow,” the Memphis rapper said in a statement. “I can’t wait for y’all to experience it all!”
Fans can tap into their glow when the collections drop this month at savagex.com and fentybeauty.com.
Check out some shots from the new campaign below.
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