*Kim Kardashian has launched a new line from her Skims shapewear brand called the Ultimate Butt Enhancing collection.
This includes padded shorts, leggings, and bodysuits designed to provide a “bigger, rounder, perkier” behind. The products, available starting February 13, feature built-in butt pads that add up to two inches of volume, offering a natural lift. Additionally, the busy mother of four is also offering a bodysuit with a built-in push-up bra for “boob job-worthy lift, shape, and fullness.”
Kardashian promotes the new Skims line in a video posted on Instagram, showing her as the “Fairy Butt Mother.” In the caption, she wrote, “Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother. Drops Thursday, February 13 at 9AM PT / 12PM ET. Get the SKIMS app for early access to shop.”
Several fans in the post’s comments called the reality star a “marketing genius.”
One IG user wrote, “Genius, all very well thought out, you’re great”.
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According to the brand’s website the “soft, built-in butt pads” are a must-have for the girlies as it “lifts and rounds your butt for a perkier shape and adds up to two inches of volume.”
Watch the promo clip below.
In related news, insiders claim Kim is furious with her ex-husband Kanye West after he posted a now-deleted video blasting surgery addicts and narcissists, which many believe was aimed at her.
An insider said the clip is “not just an attack on [Kim], it’s an attack on the whole family, they are all upset but Kim is having the toughest time because she has to deal with him and doesn’t know what he might do next.”
“It’s a heinous video and clearly shows that he’s nowhere near ready for peace, which is so awful considering she still has to co-parent with him and try to be civil,” the insider explained.
“Not to mention what an epic betrayal it is, after all the years he saw her suffer over cruel rumors about plastic surgery and now he’s jumping in to make it worse.”
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