*Dine Brands has launched its first-ever IHOP/Applebee’s fusion restaurant in Seguin, Texas, allowing customers to enjoy menu favorites from both chains under one roof.
Partnering with franchisee Ramzi Hakim Group, the brand plans to open 12 more locations later this year, Eat This reports. The menu features signature dishes from both IHOP and Applebee’s, along with creative crossover items like a Buffalo Chicken Omelette and the Ultimate Breakfast Burger, plus specialty cocktails such as espresso martinis and Irish coffee.
“This dual-branded model is more than just two great restaurants under one roof. It’s a vision for the future – a future of growth, of opportunity, and bringing even more communities a place where people can gather, connect, and enjoy the best of both worlds – Applebee’s and IHOP. Seguin is just the beginning, and we are so excited of what’s to come,” Ramzi Hakim Group vice president Danny Hakim during the grand opening event.
“Being in a business is a risk. Those risks are what make a business successful. If you don’t try new things, you’re going to stay stagnant,” Hakim added.
“They are tremendous operators, they’re great developers, but most importantly, they understand innovation, they understand test and learn, and they understand that this is restaurant number one of what we plan for hundreds,” said Dine Brands chief executive officer John Peyton on why they partnered with Hakim. “We all got into this together knowing this was a science experiment, a prototype, and that’s why they were the right choice for this.”
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OMG it’s happening. First U.S. Applebee’s | IHOP opening in Seguin, Texas on 2/18. Pancakes and boneless wings finally together forever. ❤️ pic.twitter.com/FLuyTr9j0B
— IHOP (@IHOP) February 12, 2025
Peyton said more IHOP/Applebee’s fusion restaurants will be popping up across America.
“We’re not going to talk about locations yet, but we’ve got a bunch in the works, and we are geographically dispersed. What I can tell you is we’ve got geographic variety across the country, we’ve got a mix of Applebee’s adding an IHOP, IHOPs adding an Applebee’s, and new construction,” Peyton said.
“All of those are chosen by design so we get experience with all the different variables as we perfect the model,” he added.
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