*In a resolute call to action, ICON MANN is spearheading a groundbreaking initiative designed to elevate voter awareness through a powerful pre-recorded Get Out The Vote (GOTV) public service announcement (PSA) titled “I, TOO AM AMERICA.”
Premiering on National Voter Registration Day, September 17, 2024, this inspirational campaign embraces a coalition of renowned celebrities and civic leaders, emphasizing the significance of an inclusive American identity and the urgency of increasing voter registration and participation for the upcoming Presidential election.
The campaign’s creative force is Tamara N. Houston, the founder of ICON MANN, who draws inspiration from Langston Hughes’ iconic poem “I, too.” The poem is a celebration of diversity and resilience within marginalized communities, central to the campaign’s message. Featured in the PSA are illustrious figures such as Emmy Award-winning actress Shohreh Aghdashloo, Tony Award-winning star Anika Noni Rose, Grammy Award-winning artist Estelle, along with notable names like Michael Ealy, Jason Butler Harner, and civic leader Ronald Low.
Under the visionary direction of Creative Director Shadae Lamar Smith and visually narrated by portraitist Ali LeRoi, the PSA encapsulates the essence of voting as a unifying force vital to shaping a truly inclusive America. Burrell Communications, a leader in multicultural marketing, partners with ICON MANN to amplify the message, with additional contributions from the award-winning post-production studio Lucky Day, responsible for finalizing the content.
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ICON MANN’s Houston articulates the campaign’s driving philosophy, stating, “We are at an inflection point. I, TOO, AM AMERICA is a reminder and a declaration that we will not be erased from the identity of the United States of America.” She emphasizes the need for unity amid the pervasive divisiveness characterizing the current political climate, underscoring that America’s strength lies within its diversity and the collective contributions of its people.
Echoing that sentiment, Tara DeVeaux, CEO of Burrell Communications Group, highlighted the crucial stakes of the upcoming Presidential election: “Nothing can be taken for granted this year. This election will be a consequential one impacting us all for years to come, and our agency is thrilled about the opportunity to leverage our power to help educate, amplify awareness, and drive active participation.”
Earlier this month, ICON MANN took another significant step by partnering with The Creative Coalition, further reinforcing its commitment to boosting youth voter registration and awareness. Through these strategic initiatives, ICON MANN continues to lead the charge in mobilizing underrepresented voices and fostering civic engagement ahead of the 2024 Presidential election.
The “I, TOO AM AMERICA” PSA is slated for broadcast on REVOLT from September 17 to September 29, 2024, reaching a wide audience across 48 total airings. Viewers interested in participating in the democratic process are encouraged to visit https://vote.gov/ for voter registration information.
For those seeking more information about the “I, TOO AM AMERICA” PSA or ICON MANN’s ongoing voter engagement efforts, media inquiries can be directed to [email protected].
About ICON MANN
ICON MANN is a media production and management consultancy specializing in strategy for Fortune 500 companies and media-driven African nations. Known for cultivating a global network among creators and leaders, ICON MANN focuses on positive narrative representation across various sectors. For further details, visit www.iconmann.com.
About Burrell Communications Group
Established in 1971 by legendary adman Tom Burrell, Burrell Communications Group is the largest Black-owned advertising agency in the U.S., specializing in engaging the diverse and multicultural market. With a strong roster of premier clients, the agency continues to adapt to the changing landscape of America’s demographics. Visit burrell.com for more information.
About Lucky Day
Lucky Day is a premier post-production studio that collaborates with clients to bring their creative visions to life. With a passionate roster of editors and post-production experts, Lucky Day emphasizes the significance of storytelling and collaborative efforts. Learn more at www.luckyday.tv.
Through the “I, TOO AM AMERICA” initiative, ICON MANN not only reinforces the importance of each individual’s voice but also highlights the collective power of diverse communities in shaping America’s future, ensuring that all of its citizens feel represented and motivated to engage in the democratic process.
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