*Beyoncé is launching an American whisky brand called SirDavis in partnership with Moët Hennessy, part of the French luxury giant LVMH.
In a press release, the brand describes SirDavis as a unique take on whisky with its “bespoke recipe,” unconventional maturation process, and distinctive flavor profile inspired by Japanese and Scottish traditions, AfroTech reports.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” said Beyoncé, per the press release.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” she added.
“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis,” said Bey.
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Beyoncé is entering the whisky market, following her husband Jay-Z’s success in the field. According to Forbes, the whisky industry was instrumental in making Jay-Z a billionaire.
The whisky release follows Beyoncé’s entry into the haircare industry with Cécred.
Meanwhile, the global superstar leads the female nominees for the 2024 People’s Choice Country Awards with 17 nominations.
Vibe reports that Bey’s album “COWBOY CARTER” is nominated for Album of 2024, and her songs “TEXAS HOLD ‘EM” and “BLACKBIIRD” are competing in various categories, including Song of 2024 and Cover Song of 2024.
The awards show airs live on September 26 at 8 p.m. ET on NBC, hosted by Shania Twain.
READ MORE FROM EURWEB.COM: Beyoncé Leads Female Nominees for 2024 People’s Choice Country Awards
