*An unprecedented number of African nations are represented by 28 contestants and countries this year in the Miss World pageant, taking place on March 9. The 3-hour program broadcast will air exclusively in the U.S. on The Africa Channel Inc. (TAC). The Africa Channel proudly partners with the Miss World organization to help shine a light on the bright future that contemporary Africa offers the world.
Each contestant from Africa is a positive role model for young women from the continent globally, and each carries the weight of presenting a positive narrative for her country. Contestants will compete in a total crowd of 120 young women all of whom won national beauty contests in their countries from across the globe in the “Beauty with a Purpose” themed contest.
The 28 African contestants and countries include Angola, Botswana, Cameroon, Cote D’Ivoire, Equatorial Guinea, Ethiopia, Ghana, Guinea, Guinea Bissau, Kenya, Lesotho, Liberia, Madagascar, Mauritius, Morocco, Namibia, Nigeria, Senegal, Sierra Leone, Somalia, South Africa, South Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe.
This past year, The Africa Channel exclusively premiered the Miss World South Africa pageant in the U.S. The winning contestant, Claude Mashego, is a medical doctor who uses her platform to advocate for social change and joins the other contestants on the final leg of the prestigious Miss World 2024 competition. Mashego is now an Africa Channel Ambassador who embodies our mission of bridging cultural gaps between Africa and the diaspora.
“We are delighted to bring the Miss World 2024 Final to our viewers and felt that by drawing attention to Africa and amplifying the causes advocated by these accomplished women participating from the continent, we would further the pageant’s theme of ‘Beauty with a Purpose’ and our mission of presenting contemporary African narratives,” said Karen Juve, Vice President of Programming at The Africa Channel.
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All contestants have gathered in India for the 30-day lead-up to the seminal pageant and crowning of this year’s winner later this March. The 71st Miss World Final will premiere live from Mumbai, India at the Jio World Convention Centre. The three-hour broadcast is a unique same-day premiere in India at 7:30 pm India Standard Time and in North America exclusively on The Africa Channel at 7 pm Eastern Standard Time.
Munish Gupta, advisor to the Miss World Organization in India says the event will “showcase the rich tapestry of India’s culture, traditions, heritage, arts and crafts, textiles, cuisine, [and] tourism to a massive global audience.”
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About Miss World
Miss World has positioned itself with the slogan “Beauty With a Purpose,” raising the qualifications of pageant entry with tests of intelligence and personality. Its mission is to promote the principles of tolerance and charity in the world by putting the beauty of contestants, inside and out, on display. Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Julia Morley succeeded her husband as Chair after he died in 2000. The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the world’s biggest and has raised more than £1 billion for children’s charities that help disabled and underprivileged children. Miss World is franchised in more than 100 countries and is considered one of the “Big Four” of beauty pageants along with Miss Universe, Miss International, and Miss Earth. The glamorous event has been held in some of the world’s most beautiful locations including San Juan, Puerto Rico, London England, Sanya China, Bali Indonesia, Bangalore India, and more.
About The Africa Channel
Based in Los Angeles, The Africa Channel is a linear television network that aims to demystify modern Africa for viewers in the Americas. Available via pay TV distributors across the U.S., Canada, and the Caribbean, The Africa Channel entertains and informs audiences with original series, movies, documentaries and specials as well as current affairs, soaps and cultural programming.
Viewers can watch the company’s flagship linear channel via pay TV distributors across the U.S., including Charter’s Spectrum, Comcast, and Cox Communications, as well as in Canada on Rogers Ignite and Bell Fibe and in the Caribbean via the Caribbean Cable Cooperative. It is part of The Africa Channel Inc.
source: The Lippin Group
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