Sunday, May 5, 2024

Pharrell Appointed Artistic/Creative Director of Louis Vuitton – Successor to Virgil Abloh

Pharrell Williams on the red carpet (Axelle-Bauer-Griffin-FilmMagic-Getty Images)
Pharrell Williams on the red carpet (Axelle-Bauer-Griffin-FilmMagic-Getty Images)

*He’s an uber musician and entrepreneur and now Pharrell Williams will now also be known as Louis Vuitton’s artistic director of menswear. The news was confirmed on Tuesday (02-14-23).

This means that Pharrell fill the high-profile vacancy that had been left open since the death of Virgil Abloh in November 2021. Designers like Martine Rose, Grace Wales Bonner, Samuel Ross, and Jonathan Anderson had their names thrown around as possible candidates. And having participated in the creation of Louis Vuitton’s Autumn/Winter 2023 collection, some thought it was a sure bet that KidSuper founder Colm Dillane would have been given the position.

Naming the award-winning music producer and artist as Louis Vuitton’s artistic/creative director of menswear was the first big decision of Pietro Beccari, who took over the world’s largest luxury brand from outgoing CEO Michael Burke, on February 1.

Williams, of course, is no stranger to fashion as Vogue.com points out: “He is co-owner of streetwear brand Human Made with Kenzo creative director Nigo; founder of the Billionaire Boys Club and Ice Cream streetwear brands; co-owner of G-Star Raw Denim; and a regular collaborator with Tiffany. The entrepreneur ventured into beauty with gender neutral brand Humanrace in 2021. He is also a longtime friend of Chanel and served as a muse to the late Karl Lagerfeld and attended the recent Métiers d’art show in Dakar. He also attended the Off-White show in September in Paris.”

Pharrell Williams is also slated to unveil new design concepts at Moncler’s latest Genius activation during London Fashion Week on 20 February.

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harrell Williams (Michael Buckner-Variety-Getty Images)
Pharrell Williams (Michael Buckner-Variety-Getty Images)

Pharrell’s first collection for the brand will debut in June during Men’s Fashion Week in Paris.

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