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NBA Player Jonathan Isaac to Launch ‘Anti-Woke’ Apparel Touting Conservative Values

Jonathan Isaac stands during national anthem
Jonathan Isaac standing during the national anthem (Photo by Ashley Landis – Pool/Getty Images)

*NBA player Jonathan Isaac announced on Twitter that he will launch an “anti-woke” clothing line that supports conservative values.

The 25-year-old power forward for the Orlando Magic made headlines in 2020 amid protests against police brutality following the murder of George Floyd by a police officer. Isaac was the only teammate at the time who would not kneel during the national anthem out of protest, and he was the lone player who wouldn’t wear a Black Lives Matter warmup shirt. He said at the time that he supported the cause, but believed that sporting the t-shirt “did not go hand in hand with supporting Black lives.”

Announcing his new sports and apparel company UNITUS on Twitter, Isaac said: “Retail brands have the freedom to go woke. We have the freedom to create an alternative.”

“We can be proud of what we believe in. We don’t have to hide or be ashamed of it,” he further explained in a documentary titled “Unwoke Inc.,” from the conservative nonprofit and advocacy group Prager U. “UNITUS is a sports and apparel company, and the basis of it for me is freedom.”

He added: “You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.”


Isaac’s first book, Why I Stand, was published on May 17, 2022, and followed his athletic career, politics and Christian faith.

His career has been plagued of late by injury, including a recently torn adductor muscle that foiled his anticipated comeback. He played in 11 games this season, after missing two and a half years following a serious knee injury.

The Magic did not announce a timetable for Isaac’s potential return.

MORE NEWS ON EURWEB: Black Twitter Embraces Charlie Wilson’s ‘Tiny Desk Concert’ and Celebration of Real R&B (Watch)

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