*Ahead of Black History Month this year, Apple is celebrating throughout its company.
Today, customers can show their support with a special-edition Apple Watch Black Unity Sport Loop, as part of the Black Unity Collection. This collection, available starting next week, is inspired by the creative process of mosaic — celebrating the vibrancy of the Black community — and includes a matching Unity Mosaic watch face and iPhone wallpaper. For more details check out Apple’s Newsroom.
Apple users can explore activations across their platform including:
— Curated collections on Apple Podcasts, Apple Books, Apple News and the Apple TV app that surface inspiring and powerful stories on Black history, unity, and culture
— Key civil rights landmarks through Guides in Apple Maps
— Apps and games forging creative solutions for Black communities in areas such as music, banking, and gaming spotlighted on App Store
— The For Us By Us playlist on Apple Music, new episodes of The Message, and additional radio programming on Apple Music 1, Country, and HITS
— An episode of Time to Walk featuring Patti LaBelle, a meditation dedicated to honoring the month, and a Time to Run episode with Apple Fitness+ trainer Cory Wharton-Malcolm
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Apple’s Black History Month activities complement the company’s ongoing commitment to addressing systemic racism and expanding opportunities for Black and Brown communities through its Racial Equity and Justice Initiative (REJI). This year, through REJI, Apple is expanding its support of the following organizations: Art Gallery of New South Wales (Sydney), Ghetto Film School (NY, Los Angeles, London), Music Forward (Los Angeles), Shout Mouse Press (Washington, D.C.), and The National Museum of African American Music (Nashville, Tennessee).
Apple Watch and iPhone
Members of Apple’s Black creative community and allies came together to develop this year’s Black Unity Collection and designed the new expressions inspired by the creative process of mosaic, celebrating the vibrancy of Black communities and the power of unity.
The Black Unity Sport Loop features the word “Unity” woven abstractly into the band using red, green, and black yarns that pay homage to the Pan-African flag, while a unique layering of yarns lends a sense of three-dimensionality to the letters. Additionally, the Unity Mosaic watch face incorporates geometric shapes in green, black, red, and yellow, and as the minutes change, each number uses pieces of other numbers to morph into new forms. iPhone users can also show their support with the new Unity wallpaper for their Lock Screen.
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