*Luxury brand group LVMH Moët Hennessy Louis Vuitton has announced the launch of Fenty Maison, a new fashion house from singer and make-up mogul Rihanna.
The 31-year-old singer has made history for being the first woman to create an original brand at the famed luxury group. Fenty Maison is set to be a Paris-based collection of ready-to-wear, shoes and accessories, and is expected to debut in the spring of 2019, PEOPLE reports.
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader,” LVMH’s chairman Bernard Arnault said in the statement. “She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
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.@FentyOfficial https://t.co/NXpjzyYZ2T pic.twitter.com/RWHyDElZOs
— Rihanna (@rihanna) May 10, 2019
The nine-time Grammy winner is just as thrilled about the partnership.
“Designing a line like this with LVMH is an incredibly special moment for us,” she said. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Rihanna also reflected on her latest major milestone in a Tweet, writing, “big day for the culture. thank you Mr. Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH.”
After the success of their first collaborative project Fenty Beauty in 2017, Arnault said in a statement, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader.”
He added, “She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources.”
According to WWD sources, the Fenty Maison launch might coincide with Rihanna’s ninth studio album.
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