*Rihanna announced an exciting new partnership with the 2024 Paris Olympics that is reportedly valued at tens of millions of dollars.
The singer’s Fenty Beauty has teamed up with the summer games, marking its most prominent premium partnership to date.
Rihanna shared the news on Instagram, posting a photo of herself near the Eiffel Tower, with the Olympic rings in the background.
“Tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024,” she captioned the photo (see below).
According to a press release, 600 volunteers, ranging in age from 18 to 21, will be given makeup kits and tutorials on how to achieve a “designated look” for the 2024 Paris Olympics using Fenty Beauty products.
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“My mantra has always been and always will be, ‘Beauty is there to have fun with. It should never feel like pressure or a uniform,’” Rihanna told Elle in 2023. “I hope that carries on because it’s an incredibly joyful and freeing way to live.”
In related news, Rihanna and A$AP Rocky were photographed on Saturday leaving the Mercer Hotel in New York City, each wearing matching all-black outfits. A music insider said “family comes first” for the couple, who share two sons.
“They have always had a solid friendship, and the romance just enhanced that,” the source said, PEOPLE reports.
Another source told the publication in May that Rihanna “is all about motherhood.”
“She brings the kids on every trip, including work trips. The kids come with her everywhere. She never complains that she’s tired,” the insider said. “She seems to just love life.”
The tea spiller also noted that Rocky is “such a fun dad” to their boys.
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