*Giannis Antetokounmpo collaborated with Wingstop to announce some exciting news. The fast-food chain permanently added the popular Hot Honey Rub flavor to the menu, which Antetokounmpo had advocated for.
This flavor, which appeared on the menu intermittently since 2022, has been a favorite among fans. On Tuesday, the Milwaukee Bucks star revealed that Hot Honey Rub is now a permanent offering, The Blast reports.
“Ooooh…It’s getting spicy, It’s getting hot,” Antetokounmpo said in a video shared on Instagram. “Hey guys, I got you, relax, I got you. I made a few phone calls at Wingstop. They saw my tweet, they read your comments. Hot Honey Rub is here to stay, it’s going to be permanent on the menu.”
Antetokounmpo’s video was captioned, “WE DID IT!! @Wingstop is making Hot Honey Rub PERMANENT because you blew up the comments. Let’s goooo!”
The clip (see below) also shows him calling his wife Mariah, telling her “Let’s go grab some wings, please!”
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In a statement, Wingstop said they were “ flooded with Hot Honey Rub fandom.”
“We were flooded with Hot Honey Rub fandom since the flavor debuted. Constant pleas on social, handwritten letters, voicemails, and even a call from Giannis,” said Wingstop’s Chief Brand Officer Melissa Cash.
“We set a very high bar for the flavors that make our permanent lineup, but the popularity of this flavor speaks for itself. It was time that we show love to our fans and give Hot Honey a permanent spot on the menu.”
Meanwhile, as The Blast reports, Wingstop is now an official sponsor of several NBA teams.
“Wingstop has official basketball sponsorships with the L.A. Lakers, Detroit Pistons, New York Knicks, and Chicago Bulls, and local Wingstop Brand Partners in Milwaukee run a special promotion with the Bucks where if the opposing team misses two free throws in a row in the fourth quarter, the arena wins five free wings, making moments like Giannis and his viral QR code snapshot possible,” a representative for Wingstop told The Blast earlier this year.
“Bulls and Pistons fans can look forward to promos tied to scoring outcomes and Knicks and Lakers fans can indulge in custom limited-time-only flavors in their markets throughout the season.”
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