*For years, Victoria’s Secret dominated the lingerie industry with its narrow beauty standards, often excluding diverse body types and ethnicities. However, as the brand struggled to evolve with the growing call for inclusivity, Black-owned lingerie brands emerged to fill the gap.
These trailblazing companies celebrate diversity and representation that resonate with consumers. As 21Ninety reports, when Victoria’s Secret’s DEI efforts faltered, several Black brands stepped up to redefine beauty, setting new standards for the industry. Meet some of the pioneers leading this shift below:
Nubian Skin
Per the official website: A nude bra and skin tone hosiery are the basics of every woman’s wardrobe, at least in theory. For many women of color, finding suitable skin-tone hosiery and lingerie has not been an option. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’.
Nubian Skin launched a carefully edited collection of lingerie and hosiery to provide the essential underwear needs of Women of color.
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Anya Lust
Per the official website: Inspired by endless romance, decadent sensuality, and intoxicating femininity, Anya Lust is a lingerie dreamland, created for free-spirited women to revel in pleasure and all that makes life so incredibly beautiful. We dream of weekend trips to Paris, intimate nights in private, dancing on the beach, never-ending sunkissed skin, indulging in fantasy, and drifting through lust and love.
Founded by Krystle Kotara, Anya Lust offers everything from bridal pieces to everyday wear.
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Love, Vera
Per 21Ninety: “Launched by Vera Moore, this lingerie line is all about celebrating the beauty of Black women. It offers affordable and stylish pieces in a range of sizes.”
Learn more about their products via their official Instagram page.
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