Thursday, September 29, 2022

Jermaine Dupri Partners with Walmart for ‘JD’s Vegan’ Ice Cream Brand

Jermaine Dupri - Vegan Ice Cream
Jermaine Dupri – Vegan Ice Cream

*The one thing that has been pretty interesting to watch about hip-hop is the manner in which it produced entrepreneurs that venture into other businesses.

Recently, Rolling Stone reported that Jermaine Dupri, the mind behind the So So Def explosion out of ATL, is getting his cream in another way. By making “JD’s Vegan” ice cream.

Dupri, who has been vegan for decades, has started a gluten-free, plant-based, non-GMO line of frozen treats after noticing the lack of these types of items for vegan consumers.

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JD's Vegan Ice Cream
JD’s Vegan Ice Cream – To make his vegan ice cream affordable and accessible to the general public, Dupri partnered with Walmart to sell the frozen desserts for $6.47 per pint.

A lot of people who are involved in the vegan brands are not vegan,” said Dupri. “I don’t know how people who are not vegan can be trustworthy in his space for us. I felt it was important for somebody like myself to produce something,” he told Rolling Stone.

The products will be created in conjunction with Malcolm Stogo and Big Innovations Group Inc. It’s reportedly made from a base of coconut cream instead of dairy.

Dupri also partnered with Walmart to make the product accessible to the general public rather than a bougie subset clamoring for public approval.

Ricardo A. Hazell
Ricardo A. Hazell began his career in journalism in 1996 as a Research Intern for the Editor & Publisher Co. In August 1998, Mr. Hazell began writing for for Rabercom Enterprises as the first lead writer for the then burgeoning newsletter and web portal, His byline has appeared in The Root, Washington Post, Black Enterprise and he helped define culture within the professional and collegiate sports as Senior Cultural Contributor at The Shadow League. Today he continues to cover culture via articles and essays published at HipHopDX and, respectively. Forever striving to evolve as a editor, writer and author, Ricardo is currently working on several autobiographical works as a premium ghostwriter for @StoryTerrace.




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