Thursday, September 29, 2022

Dark & Lovely Announces Actress Storm Reid As New Brand Ambassador

Storm Reid attends the 2019 MTV Movie and TV Awards at Barker Hangar on June 15, 2019 in Santa Monica, California.
(June 14, 2019 – Source: Getty Images North America)

*Storm Reid has been tapped by Dark & Lovely to serve as its new Brand Ambassador. 

According to a press release, Reid will serve as an ambassador for the full Dark & Lovely line including the brand’s community programming, signature Fade Resist hair color collection and the newly released Blowout collection.

“Partnering with an iconic brand like Dark & Lovely is a full circle moment! The brand has been in my family since I was a little girl, and my mom even appeared in Dark & Lovely ads when I was growing up,” said 18-year-old Reid. “There are so many exciting products on shelves for Black women today, yet it’s Dark & Lovely that stands out for me as a brand that has been a continuous leader of the culture.”

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Reid is best known for her roles in HBO’s “Euphoria” and Disney’s 2018 film “A Wrinkle In Time.” She also starred in “The Suicide Squad” (2021), “The Invisible Man” (2020), “Don’t Let Go” (2019), Netflix’s limited series, “When They See Us.”

“Storm Reid perfectly embodies all that Dark & Lovely stands for — confidence, pride, self-expression and overall Black excellence,” Erica Culpepper, General Manager of Dark & Lovely’s parent company SoftSheen-Carson noted. “With her dynamic personality and signature style, Reid is the ideal person to represent the Dark & Lovely brand. She is Dark & Lovely & so much more!”

Reid will use her platform to help support Dark & Lovely’s philanthropic initiatives with causes that impact and uplift the black community. 

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.




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