Thursday, May 26, 2022

Kobe Bryant’s Estate Bags $400 Million for Sale of BodyArmor to Coca-Cola

KOBE BRYANT | Urban News | Eurweb
 (Photo by Harry How/Getty Images)

*Coca-Cola has purchased the Kobe Bryant-backed sports drink company Bodyarmor, and the late athlete’s estate reportedly made $400 million from the sale. 

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal.

“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” BodyArmor co-founder Mike Repole said in a statement.

Alfredo Rivera, Coca-Cola North America President said the company is now planning BodyArmor’s “next stage of growth.”

READ MORE: Vanessa Bryant Settles Lawsuit Over Helicopter Crash That Killed Kobe Bryant [VIDEO]

Utah Jazz v Los Angeles Lakers
 (Photo by Andrew D. Bernstein/NBAE via Getty Images)

The sale comes after news that Kobe’s widow, Vanessa Bryant intends to immortalize the NBA star in the form of media, clothing, and trading cards through a new sports and entertainment company. 

Bryant has filed to trademark “KB24.” Here’s more from TMZ Sports:

Vanessa submitted docs earlier this month to lock in the trademark for digital collectible items, websites, training camps, broadcasting platforms, podcasts, TV shows, movies, documentaries and music … as well as sports cards, food/drink containers and t-shirts. Kobe, Inc. — the Lakers legend’s company — is listed as the applicant of the filing … with Vanessa signing off as the president of the business.

The move comes amid her lawsuit against the Los Angeles County Sheriff’s Department. 

We previously reported… following the 2020 helicopter crash that killed her husband, Kobe Bryant, and 13-year-old daughter, Gianna, Vanessa Bryant filed a lawsuit against the Los Angeles County Sheriff’s Department and its deputies, accusing them of sharing images of the crash site with people who were not involved in the case.

Her suit is seeking damages for negligence, invasion of privacy, and intentional infliction of emotional distress.

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.

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