Thursday, January 20, 2022

Lester Holt is ‘The Anchor for America’ Amid Summer Games [VIDEO]

lester holt

*Lester Holt has been dubbed “The Anchor for America” by NBC News, as he is featured in a 15-second commercial that aired during NBC’s live coverage of the Tokyo Olympics opening ceremony Friday morning.

“The full 60-second spot opens with video of Holt walking toward a story, cameras in tow, followed by quick cuts of text and video,” THR writes.

Check out the commercial via the YouTube clip below.

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Lester Holt

Here’s more from The Hollywood Reporter:

“When emotions are high” flashes onscreen, before footage of the U.S. Capital riot plays; “when fears overwhelm facts” appears onscreen, before video of someone getting vaccinated; “when things are at a tipping point” flashes, before footage of George Floyd’s memorial service.

That is followed by the words “when we need dialogue over drama,” as footage of Holt reporting in the field for the newscast plays, and the words “we have an anchor,” which leads into the campaign’s tagline. “We have an anchor that calms … An anchor that steadies … An anchor when we need one most … An anchor for America … The anchor for America.”

Arts & Letters is the agency behind the campaign. Check out the TV spot below.

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.



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