Saturday, July 31, 2021

Simone Biles is Done with Nike – Signs New Deal with Athleta

simone-biles
Simone Biles

*And that’s that. Simone Biles is moving on from her multi-year deal with Nike to hook up with Athleta because the women’s activewear brand owned by Gap, more closely aligns with her values.

“I felt like it wasn’t just about my achievements; it’s what I stood for and how they were going to help me use my voice and also be a voice for females and kids,” she told the Wall Street Journal. “I feel like they also support me, not just as an athlete, but just as an individual outside of the gym and the change that I want to create, which is so refreshing.

Biles will create her own performance wear line, which will include gym and other apparel, under the partnership. She added that Athleta will give her a platform to encourage “honest conversations” with women and girls:

“… I also feel like Athleta is committed to diversity and inclusion, of all women, backgrounds, ages, sizes, abilities and races.”

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The news about Biles kicking Nike to the curb comes after reports that Vanessa Bryant and Kobe Bryant’s estate are not renewing the late NBA legend’s endorsement contract with Nike.

“It was obviously super neat at that age to sign with such a big brand,” Biles said of Nike, which she signed an endorsement deal with at 18 years old. “But now I feel like it’s so much different because I was the one that got to sit down and speak with the team and decide, yes, this is who I want to go forward with, this is the team I want to work with.”

“Simone Biles is an incredible athlete and we wish her the very best,”  says a Nike spokesperson about Biles’ decision.

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