*The entrepreneur and designer has extended his collaborations with Allen Iverson & Reebok through the new release.
December 1, 2020. The wildly popular ‘Iverson Classic’ All-American basketball game co-founded by NBA superstar Allen Iverson, Jai Manselle and Bobby Bates had to take a break this year due to the pandemic. But, the stunning Manselle-designed sneakers for the game (originally planned to be exclusive to the players) will see a wide release today through Champs Sports .
The sneakers are a reimagining of the Reebok Question silhouette, wrapped in dark tones of suede, leather and nubuck. The outsole features a striking kente-cloth inspired pattern that is reminiscent of the jerseys Iverson wore while playing for Georgetown University. Pulling inspiration from Georgetown, Virginia, Africa, Philadelphia, and streetball culture into a cohesive design that feels radical and classic at the same time, these kicks have an aesthetic that is markedly different from anything else on the market.
“We wanted to create something aspirational. Something that represented both the journey and the destination. If you look in the details, these shoes tell a story and I hope anyone who gets a pair can pull from that energy” said Jai Manselle of the shoe’s bold aesthetic
MORE NEWS: Ice-T Says Father-in-Law ‘On Oxygen Indefinitely’ After Battling COVID-19
The Iverson Classic All-American game was the most-watched All-American in the country in 2018 and 2019 (there were no All-American games in 2020) and made history last year as the first live sporting event to ever air exclusively on Sling TV’s streaming platform.
The sneakers will be available at Champs Sports and mark the first time that a top All-American game has released a sneaker to the public.
This release comes on the heels of a banner year for Jai Manselle and his MANSELLE brand house. 2020 also saw their ‘Rap Snacks’ collaborations with artists like Cardi B, The Notorious BIG and Migos grow into Walmart and Kroger locations and amass over 25 million sales.
ABOUT MANSELLE
Founded by entrepreneur and designer Jai Manselle, MANSELLE is a branding collective dedicated to innovating, disrupting, and creating unexpected brand opportunities. In addition to developing their own products and content, they work with clients and partners ranging from Apple to Mountain Dew to Sean “Diddy” Combs to Brooks Brothers with a focus on entertainment, fashion, and sports. Over 50 million MANSELLE-branded retail products have been released and MANSELLE-produced media has generated over 1 billion views.
ABOUT JAI MANSELLE
Jai Manselle is sometimes called the “King of Branding.” He has spent the last decade on a flurry of disruptive projects including launching a #1 mobile game called Bike Life starring Meek Mill and DJ Khaled, acting as the first executive in the BIG3 Basketball league, producing the first-ever live sports on Sling TV, rebranding Rap Snacks, co-founding Iverson Classic and producing partnerships with brands like Apple, Chase Bank, Sephora, Showtime and New Era Caps.
source: Mariella E. Lopez / [email protected]
We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!
