*Pepsi has announced that Grammy-winning singer The Weeknd will perform at the Super Bowl halftime show in February.
“We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage,” said Adam Harter, senior vice president of PepsiCo’s Sports, Media and Entertainment division.
The Canadian rapper also shared the exciting news in a Thursday tweet, which read: “performing on the iconic stage. see you 02/07/21.”
He added, “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” The Weeknd said. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
— The Weeknd (@theweeknd) November 12, 2020
“In less than a decade, The Weeknd has amassed a global fanbase, become a multi-award winning artist, and recently, was named one of the most influential people of 2020 by Time Magazine,” the NFL said in a press release, calling the singer “one of today’s most compelling and significant artists of a generation.”
The halftime show is a joint event between the NFL, Pepsi and rapper Jay-Z’s Roc Nation entertainment agency.
Jay-Z once described The Weeknd as having a “soulful uniqueness” that has “defined a new generation of greatness in music and artistry.”
“Halftime show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV,” said Brian Rolapp, NFL chief media and business officer.
The Pepsi Super Bowl LV halftime show will be held at Raymond James Stadium in Tampa, Florida, on Feb. 7, 2021. It will air on CBS.