Friday, March 29, 2024

Beastie Boys, for First Time Ever, Licenses Song for Commercial Use…for Joe Biden (Watch Ad )

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“The Blind Pig” campaign ad for Joe Biden

*The Beastie Boys had never before licensed any of their songs for an ad until this presidential election.

During Sunday’s Steelers/Browns game, their 1994 classic “Sabotage” was featured in a spot for the campaign of Democratic nominee Joe Biden. The ad focuses on how the COVID-19 shutdowns have decimated the live music industry. It highlights a club in Ann Arbor, Michigan, the Blind Pig, that remains shuttered after a 50-year run as a pillar of the community. The owner blames its closing on what he considers Donald Trump’s shortsighted response to the coronavirus crisis.

According to Variety, a Biden campaign spokesperson said the Beastie Boys, who had “never licensed music for an ad until now,” agreed to the use of “Sabotage” in the spot “because of the importance of the election.

The song begins about 40 seconds into the 60-second spot, allowing the climactic appearance of Biden and running mate Kamala Harris in masks to appear as if they were part of the classic Spike Jonez video.

According to Variety,

The late Adam Yauch stipulated in his will that the music he was involved in creating could not be used for product advertising purposes. The group has sued Monster Energy and GoldieBox for using their songs in the past. They have allowed “Sabotage” to be used in trailers for “Star Trek” and the “Destiny 2” videogame.

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