*LOS ANGELES, CA – YouTube Originals today announced that HBCU alumni 2 Chainz and La La Anthony will host “HBCU Homecoming 2020: Meet Me On The Yard,” featuring performances from 2 Chainz, Saweetie, Chloe x Halle, NLE Choppa and Tye Tribbett with FAMU’s Marching 100 and Choir, and appearances from Desi Banks and Pretty Vee with additional names to be announced soon.
The global livestream premieres Saturday, October 24 at 8pm ET / 5pm PT on YouTube, in addition to BET serving as the exclusive broadcast partner set to air the event at 8pm ET/PT. “HBCU Homecoming 2020: Meet Me On The Yard,” produced by Jesse Collins Entertainment and Live Nation Urban, was announced last week as part of a global slate of new and returning projects, focused on racial justice, amplifying Black voices, and elevating Black culture.
“We are so excited to be a part of this show. HBCUs are such an important part of our culture and the annual homecoming tradition just can’t be stopped. We are honored to partner with YouTube and Live Nation to bring all the excitement of an HBCU Homecoming weekend to a virtual world stage,” said Executive Producers Jesse Collins and Dionne Harmon, Jesse Collins Entertainment.
Said Shawn Gee, Executive Producer and President of Live Nation Urban:
“HBCU Homecomings are an integral slice of black culture. As a college student and young black man I attended quite a few homecomings, as an artist manager my clients have performed at many HBCU homecomings, and as an event producer my company has the pleasure to produce many of these great events for these great institutions. It is my honor to work with YouTube Originals and my friends at Jesse Collins Entertainment to bring this virtual celebration together to celebrate what is a cultural pillar of the black community.”
“BET is proud to partner with YouTube Originals to bring the HBCU Homecoming experience to our audience, at a time when culture and connection has never been more important,” said BET President Scott Mills. “Second only to Homecoming, the rich history of HBCUs is probably best illustrated through their vast alumni networks, in many powerful positions across fields from medicine to politics and entertainment; with many bringing their talent to contribute to BET’s legacy. We have deep personal connections to HBCU culture and we are thrilled to partner with YouTube in this reimagining of the HBCU Homecoming experience.”
With Historically Black Colleges and Universities across the country cancelling their annual Homecomings due to the global pandemic, YouTube will take the momentous celebration virtual. This two-hour livestream will be filled with homecoming traditions to raise funds for the United Negro College Fund who plan to split 50% with Thurgood Marshall College Fund. Expect musical performances, band performances from Jackson State University’s Sonic Boom of The South, and FAMU’s Marching 100, Step performances, as well as appearances from students, alumni, YouTube creators and inspirational video packages representing the legacy of HBCUs.
“HBCU Homecoming 2020: Meet Me On The Yard” is sponsored on YouTube by Target and American Family Insurance.
Executive Producers of “HBCU Homecoming 2020: Meet Me On The Yard” are Jesse Collins, Shawn Gee, Dionne Harmon, Brandon Pankey and Chris Wagner.
The #YouTubeBlack Voices Fund is a $100M fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. Over the next three years, this global fund will be used to acquire and produce YouTube Originals programming, and to directly support Black creators and artists to help them thrive on YouTube.
This announcement continues YouTube’s commitment to bringing exceptional entertainment, learning, and timely content to fans around the world including a second installment of “Bear Witness, Take Action,” a conversation aiming to unite and inspire the platform’s global community to take action for racial justice; “Resist,” a documentary series from Black Lives Matter co-found Patrisse Cullors examining the issues of cash bail, unlawful arrest, over-policing of Black and brown neighborhoods, and mass incarceration; “Onyx Family Dinner,” a weekly series gathering the multi-generational Onyx family for open conversations about life and what’s going on in the world over dinner; and “Barbershop Medicine” (working title), which will aim to put the “public” back in Public Health and explore the impact race and socioeconomic status have on healthcare and longevity. Additional YouTube Originals centering on global Black experiences and addressing racial justice include: “Together We Rise” (streaming now on GRM Daily’s YouTube Channel ), “Trapped: Cash Bail in America” (streaming now), a special episode of “BookTube” featuring Jason Reynolds (premieres October 22), The Outsiders (premieres February 2021), “Glad You Asked” Season 2 (premieres February 2021), and new episodes of the award-winning Kids & Family series Lockdown (new episodes premiere November 19).
About YouTube Originals:
YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films across music, personalities and learning for fans all over the world. Spotlighting both YouTube creators alongside Hollywood’s biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content mixed with pioneering live-streamed specials, there is truly something for everybody. Fans experience YouTube Original content through ad-supported YouTube as well as YouTube Premium, a subscription service that offers access to YouTube Original series and movies, a streaming music platform, and an uninterrupted, ad-free experience across all of YouTube. YouTube Originals are available in nearly 80 countries worldwide.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Jesse Collins Entertainment:
Jesse Collins Entertainment (JCE) is a full-service television and film production company and has played an integral role in producing many of television’s most memorable moments in music entertainment. JCE has a multi-year overall agreement with ViacomCBS Cable Networks. On the theatrical film side, the company also has a first look on JCE’s film development projects which could include Viacom’s film entities such as Paramount Players. Jesse Collins, founder & CEO of the company, is the executive producer of award-winning and critically acclaimed television that JCE has produced including miniseries—The New Edition Story and The Bobby Brown Story; scripted series—American Soul and Real Husbands of Hollywood; children’s series—Bookmarks: Celebrating Black Voices; award shows—BET Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train Awards; specials—John Lewis: Celebrating A Hero, Love & Happiness: An Obama Farewell, Change Together: From The March On Washington To Today, Dear Mama, Amanda Seales I Be Knowin’, Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition/game shows—Sunday Best, Hip Hop Squares, Nashville Squares and Rhythm & Flow. Collins is also a producer for the iconic Grammy Awards and will next executive produce The Pepsi Super Bowl LV Halftime Show. Go to jessecollinsent.com for more information on the company.
About Live Nation Urban:
Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urban considers itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com.
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Black Doctor (Shawn Smith) Launches Diabetes Meal Plan For African Americans
Austin, TX — Dr. Shawn Smith, CEO and founder of the My Black Diabetes Meal Plan, has released the first-ever core product for reversing diabetes in African American pre-diabetics & Type 2 patients. It is called The 28 Day Plan. Designed to address the systemic challenges Black Americans face when dealing with diabetes, the program makes eating well a habit, not a chore.
The 28 Day Plan has taken the team over 560 hours of nutritional investigation to acquire and build. The core plan comes with easy to use software built around Black ‘soul food’ culture, detailed recipe and grocery lists, and a baseline of food combinations that have been used to take user A1cs (the three-month snapshot of blood sugar levels) from a 12 (high and unhealthy) to 5.2 (normal range).
Each plan is supported with a unique alkaline approach and backed by decades of peer-reviewed nutrition science shown to be the most impactful on blood glucose levels in long-term participants. With a growing community of Black diabetics also available through the platform, Black people facing diabetes learn quickly that they have a community of supporters who are going through the same experiences and are eager to grow together.
“We’re out to initiate a new type of Black activism & empowerment, one where serving our community in powerful ways is completely normal,” says Dr. Smith. “Since we know Black diabetics are 50% more likely to go blind from the disease and 2.5 times more likely to die from diabetic complications than their White counterparts, I believe one of the best forms of protest is to live life without the fear of death or the stress of a failing body. Unfortunately, you can’t do that if you’re A1cs are too high.
Removing Type 2 diabetes and its complications from the Black community is one way we’re giving our people their freedom back… and it’s only the beginning.”
“I’m so glad you are [My Black Diabetes Meal Plan] getting involved in this fight,” said Dr. Antonio Smith (no relation to founder) of Internal Medicine Physician at Harper University Hospital- Detroit Medical Center. “Lifestyle change is one of the most overlooked ways diabetic patients are able to permanently get off medication that I’ve seen. We needed something like this.”
The 28 Day Plan is customized and personalized for each user. The free diabetic assessment and plan are now available for use directly online at MyBlackDiabetesMealPlan.com.
The purpose of My Black Diabetes Meal Plan is to eradicate Type 2 diabetes in the Black community. With painstaking research, collaborations with internal medicine physicians, and chronically high HbA1cs.
For press inquiries, contact Shawn Smith at [email protected] or 512-456-8017.
Indiana High School Apologizes After Student is Listed in Yearbook Photo as ‘Black Guy’
*The superintendent of an Indiana high school issued a video apology this week after a photo caption in the school’s 2020 yearbook listed an African American student on the boys’ basketball team as “BLACK GUY” instead of by his name.
The image from the Brown County High School yearbook went viral on social media, prompting the video message from school district Superintendent Laura Hammack on Tuesday.
“It has been brought to our attention that that yearbook has a truly incomprehensible statement included in it,” she said. “We are currently trying to better understand what that situation is all about.”
Officials launched an investigation after being made aware of the situation, and Hammack said the school district has promised the student and his family that “this awful situation” will be addressed.
“This is a clear violation of our nondiscrimination policy,” she said.
Hammack said it was unclear exactly how the caption made it through a series of revisions with the yearbook. In a joint statement released earlier Monday with high school Principal Matthew Stark, administrators acknowledged that the yearbook is put together by a group of students in the “only class at this school where all assignments and homework are published for all to see.”
To rectify the situation, Hammack said the school district is planning on republishing new yearbooks and having the school district foot the expense.
Some Texas Longhorn Band Members Refuse to Play Alma Mater Song over Minstrel Ties (Watch)
*The University of Texas Longhorn Band will not play their traditional alma mater song “The Eyes of Texas” at Saturday’s football game against Baylor University after a survey of members revealed several students aren’t willing to play it.
The song has divided the university community in recent months over its ties to minstrel shows where performers wore blackface. According to ABC13, the Daily Texan reported that a message sent to band members by leader Scott Hanna said the survey results wouldn’t affect whether the band performs at future games. The band has yet to play at a football game this season, due to safety restrictions related to the COVID-19 pandemic.t
Band members are “evenly divided” over playing the song, the student newspaper reported, but responses from certain instrument sections would prevent the band from playing this week. The message from Hanna said many band members wanted to have further discussions about the song, which he said he would facilitate.
Student athletes asked UT-Austin to drop the school song during this summer’s Black Lives Matter protests, among other demands, threatening to forgo participation in recruiting and donor events. The university responded with plans to boost Black student enrollment and recruitment, but it kept the song and pledged to educate visitors and students on its history and context.
Below is a brief rundown of the song’s racist past.
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