*Style icon June Ambrose has partnered with Puma as the brand’s new creative director. ‘
The collaboration was made possible by way of her long-standing relationship with JAY-Z, who serves as the creative director for PUMA Hoops.
“The connection between style and sport is timeless and it’s something I’ve always wanted to put my spin on,” Ambrose said in a statement. “Beyond the collections, it’s important to me that the collaboration is rooted in social impact, and Puma’s work in the social justice space to empower youth through sport makes them the perfect partner.”
She says, “Jay (Jay-Z), Emory Jones and I have had many conversations about style, sport, purpose, and legacy. From these conversations, Jay then introduced me to Bjørn Gulden (PUMA CEO) and Adam Petrick (PUMA’s Global Director of Brand and Marketing). Adam and I talked about our visions and my impact on the culture at large, and it was from these interactions that I knew a collaboration with PUMA would be beautiful and transcend far beyond the product.”
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The cat is out of the bag I’m so excited to share with you that I’ve partnered with @puma #2021
June will spearhead several collections with PUMA throughout 2021, including an exclusive for PUMA Hoops and a Title Nine collection.
“I want my work with PUMA to drive a dialogue around Title Nine and equality. To have the opportunity to do this by launching a collection for an underserved division, for women’s basketball, is incredible,” said Ambrose. “I want athletes and all women to feel fearless and inspired when they wear the pieces that I’ve designed. I want to create a space where young girls and women feel empowered on and off the court.”
Adam Petrick, Puma’s global director of brand and marketing told WWD that he felt an “immediate connection and an alignment of vision — an opportunity to fuse sportswear with fashion styling details.” He said of Ambrose…. “She’s not a designer in the classic sense, she’s a creator but she’ll be getting a chance to flex her design skills.”
“The female athlete is underserved by a lot of brands and we believe there’s an opportunity to bring style, fashion and innovation to footwear and apparel in general, particularly in basketball,” he told WWD.
June’s first collection will be released in 2021.
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