Thursday, March 28, 2024

Perfume Brand Apologizes for Removing John Boyega from Ad’s Chinese Version (Watch)

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John Boyega for Jo Malone Cologne

*British perfume brand Jo Malone has apologized to “Star Wars” actor John Boyega for removing him from the Chinese version of a cologne commercial that he helped create.

Jo Malone London said in a statement to The Hollywood Reporter that the ad designed for Chinese audiences was a misstep and has been removed. The re-created ad replaced Boyega with Chinese star Liu Haoran.

The original ad, called “The London Gent,” features the London-born actor walking around the neighborhood where he grew up and riding a horse in a park, and it makes reference to his Nigerian heritage in a scene featuring West African attire.

Jo Malone’s apology statement said, “The concept for the film was based on John’s personal experiences and should not have been replicated.”

It’s not the first time Boyega has been deleted from a China-based ad. He played a leading role as Finn in 2015′s “Star Wars: The Force Awakens,” but he and other nonwhite characters were removed or diminished from a Chinese poster for the movie.

Watch both versions of the ad below:

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