*Charlamagne tha God has teamed with iHeartMedia to launch the Black Effect Podcast Network, slated to debut this fall.
According to iHeartMedia, the platformed is positioned to become the largest podcast publisher dedicated to Black culture.
Here’s more from Variety:
Under the deal, Charlamagne’s popular nationally syndicated radio show, “The Breakfast Club,” will bring its replay podcast to the Black Effect Podcast Network as its flagship show effective immediately.
Other creators in the Black Effect Podcast Network will include comedian-actress Jess Hilarious, social justice activist Tamika Mallory, and attorney and TV host Eboni K. Williams. Charlamagne and iHeartMedia also have agreements to bring other podcasts to the Black Effect Network, including “All The Smoke,” “Drink Champs” and “The 85 South Show.”
Additionally, the parties plan for the Black Effect Podcast Network to produce limited-series podcasts in conjunction with creators, music artists, actors, and sports stars to support their upcoming films, music releases, and related projects.
— iHeartRadio (@iHeartRadio) September 9, 2020
“Blackness has an immediate, culture-shifting effect on everything,” Charlamagne tha God said in a statement. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
He added that the goal of the Black Effect Podcast Network is “to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them.”
According to Variety, The Black Effect Podcast Network launch lineup will include:
“Drink Champs” with N.O.R.E and DJ EFN; “All the Smoke” with Matt Barnes; “The 85 South Show” with Karlous Miller, DC Young Fly and Chico Bean; “Whoreible Decisions” with Mandii B and Weezy; “Dropping Gems” with Devi Brown; “Holding Court” with Eboni K. Williams; “Carefully Reckless” with Jess Hilarious; “Street Politicians” with Tamika Mallory and Mysonne; “Hot Happy Mess” with Zuri Hall; “Untitled” with Bonang Matheba; “Hello Somebody” with Senator Nina Turner; “P.O.D.” with Ashley and Tammy; “Straight Shot No Chaser” with Tezlyn Figaro; “Laugh and Learn” with Flame Monroe (executive produced by Tiffany Haddish); “Checking In” with Michelle Williams; “Cut To It” with Steven Smith Sr.; “No Ceilings” with Glasses Malone; and “Gangster Chronicles” with MC EIHT, Reggie Wright Jr. and James McDonald.
“As our country’s No. 1 audio company and podcaster, we have both the responsibility and the opportunity to give new voices a massive audience platform for creativity and innovation — and for important ideas that need to be heard,” Bob Pittman, chairman and CEO of iHeartMedia, said in announcing the deal for the Black Effect. “Charlamagne tha God is an unparalleled multiplatform creator whose impact extends across radio, digital, social, TV, events and podcasts.”