*Master P has announced the launch of his “Uncle P’s Louisiana Seasoned” food line, which is being described as an alternative to Aunt Jemima and Uncle Ben’s. Both brands are reportedly undergoing a rebranding after criticism over its racist packaging.
Master P (real name Percy Miller) is offering everything from pancake mix and rice to beans and oatmeal to grits and syrup. According to CNN, a portion of the proceeds from Uncle P’s sales will benefit urban communities in the form of education initiatives for the youth and care services for the elderly.
“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities,” he told CNN. “With Uncle P, the more we make, the more we give. And the only way to give is by owning these products.”
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The entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben’s were Black-owned. It wasn’t until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories — and decided to do something about it. His new line of “Uncle P’s Louisiana Seasoned” food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States. “When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. When you doing right, blessings keep coming! No idea is a whack idea. Get you some product @askfly1
He went to say the business will also provide jobs for the Black community, citing the ANTIFA riots that have destroyed comminutes in response to police brutality.
“Right now we’re burning down our blocks and our communities while protesting injustice, but if we are able to own products and put money back in our community, we could buy those blocks back instead of burning them down,” he said. “If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we’ll make to give back to our own community. It’ll be us helping us without having to wait for the government. We can actually change the world.”
Master P took to Instagram on Monday (Aug. 31) to introduce Uncle P’s products, which “includes rice, beans, grits, pancake mix, syrup and oatmeal.”
Check out his IG post above.
Uncle P’s is available now at select grocery stores.