*Snoop Dogg is partnering with Trusted Spirits and Prestige Beverage Group to launch his own brand of gin called Indoggo.
According to USA Today, Snoop’s gluten-free gin is described as “laid back” and “smooth like the D.O. double G.”
“I can’t wait for the world to taste my remix on gin!” Snoop said in a press release.
“When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” he continued.
The co-founder of Trusted Spirits, Keenan Towns, describes Snoop as a “Gin Connoisseur” and that “His dedication to the brand makes him the perfect partner.”
— Snoop Dogg (@SnoopDogg) September 2, 2020
The West Coast rapper will launch Indoggo in California in late September before it hits stores next year.
The gin is expected to be sold in 750ML and 50ML sizes starting at $30, per Complex.
As previously reported, back in April, Snoop Dogg entered into a multi-year partnership with Australian wine brand 19 Crimes for his own label calledSnoop Cali Red, the label’s premiere California entry.
“I didn’t grow up a wine drinker. Wine was foreign to me in my neighborhood, so I’ve probably been drinking wine for about 15 to 20 years. I was a hard drinker,” the rapper tells CNN of his wine label.
“Old Age, Gin & Juice, Hennessy, but once I started getting intellectually together, wine started to enhance my thinking and my thought process.” he continued. You want to go with whatever you are or wherever you’re at — and as I got older, I wanted to age like fine wine”
On his partnership with 19 Crimes, Snoop explained, “For one, it’s the brand’s first California Red, and I was born and raised here so I had to rep the West Coast.”
He added, “19 Crimes represents and celebrates second chances. We all have a past which is part of the journey and builds character,” Snoop said.
“I wouldn’t be who I am without my past, and I appreciate celebrating folks who have reinvented themselves along the way. I’ve been able to impact others not just through my music, but through other important projects like getting our youth off the streets, and using my voice to create change which is most important,” he said.
Snoop’s blend.is a combination of Petite Syrah and Zinfandel — with a splash of Merlot — for a $12 offering, per CNN.