Wednesday, May 18, 2022

Kimora Lee Simmons and Daughters Launch Baby Phat Beauty: ‘We’re a Family Business’

kimora daughters

*Kimora Lee Simmons has teamed with her two daughters, Ming Lee, 18, and Aoki Lee, 21, to launch of Baby Phat Beauty, an extension of her Baby Phat urban brand. 

The new beauty line was revealed on social media in a post featuring the first product, the Shimmer Dreams three-piece kit.  According to PEOPLE, the set comes with a “glittering high shine lip gloss, a nourishing hand lotion and a shimmering body spray,” the article states. The nine-item collection is available in three individual sets, each reflecting the personalities of Kimora and her daughters. 

“We’re a family business … a heritage brand. It’s an old meets new legacy kind of a situation for me,” Kimora tells PEOPLE,  noting that she is adding “a little bit of luxury, a little bit of sassiness, a little bit of glitter and glitz to your day.”

Check out the new line via the Instagram video below. 

READ MORE: Russell Simmons Defends Dating Ex-wife Kimora As a Teenager: ‘She Was Legal At 17’


View this post on Instagram


Glowing up is hard to do, until now. Here’s a little #BTS from our photoshoot fit for a goddess ✨? #BabyPhatBeauty

A post shared by Baby Phat Beauty (@babyphatbeauty) on

The three kit fragrances are named Opulence, Divine and Ethereal and are being offered at $45 each. 

“Ming’s is Opulence. Ming is very similar to me, she gets the love of fashion, beauty and self-expression. The smell is also super yummy. It’s peachy and has orchid with the caramel,” Kimora tells the publication. “Aoki’s is called Ethereal. Hers is more about a free-spirited attitude, being independent, a pursuit of knowledge. It’s kind of an uplifting decoration of independence. It’s like I am woman, hear me roar.”

The mother of five says her own Divine fragrance “is more warm, sweet and a little bit floral. I think of mine as … I think of myself as being a boss, like a badass.”

The model and entrepreneur goes on to gush about sharing her beauty tips with her girls.

“I instill in my daughters this concept of mixing high and low, which I think it’s very important,” Kimora explains. “For example, a little Vaseline goes a long way on those eyelids or those lips. It doesn’t have to always be that $500 cream. You have to learn how to high low it in life, whether that’s with fashion or beauty. You mix and match. You want to look like you broke it, but you don’t want to really be broke.”

She says Baby Phat Beauty is also about celebrating women. 

“We are the ones now. This falls on our shoulders, and no one does it better than women. I’m over here grooming future presidents,” she says of her daughters. “And if it’s not these two girls in my house right now, it’s one of their friends. We’re a community, and we’re stronger together. It is a crazy, crazy time, but some good things are coming out of this. There’s much more opportunity right now for women of color and people of color and I think that’s the importance behind my messaging and my brand and why I’m always there saying the same thing, and I’ll never stop that.”

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.




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