*TV One joins the National Action Network (NAN) and the National Association for the Advancement of Colored People (NAACP) as media partners confirmed to stream the 2020 Virtual March on Washington taking place today, August 28, 2020 beginning at 11AM ET/8AM PT on TVONE.TV and MYCLEO.TV.
Commemorating the 57th anniversary of the historic March on Washington, the 2020 Virtual March on Washington is set to feature civil rights activist, politicians, entertainers and advocates as they address the multiple pandemics currently impacting the Black community.
The day of robust programming includes live footage from the “Commitment March 2020: Get Your Knee Off Our Necks” taking place at the Lincoln Memorial in Washington D.C. convened by Martin Luther King III, Rev. Al Sharpton, and families of Black victims who have died at the hands of police officers including Trayvon Martin, Breonna Taylor, George Floyd and most recently, Jacob Blake. Other participants scheduled to appear in the program include civil rights attorney Benjamin L. Crump, ESQ., famed actress Jenifer Lewis, musician Bebe Winans, Rep. Sheila Jackson Lee (D- Texas), and many more.
Additionally, TV One has partnered with the NAACP to launch a new digital campaign in response to the violence and injustice deeply impacting communities of color. TV One will produce content to be posted biweekly on its digital properties which seeks to both address a myriad of systemic issues and galvanize viewers to bring about social change. The initial spot centers on continuing the momentum sparked by the Black Lives Matter movement in a way that uplifts the community. Other topics covered throughout the campaign includes making your presence known through Census completion, voting in local and national elections, mental and physical health, and the impact of Covid-19 on black businesses and personal finances.
View the first video from the Hey Black America campaign below.