Thursday, April 18, 2024

Jennifer Lopez Announces Makeup and Skincare Brand, JLo Beauty

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*Jennifer Lopez has announced plans to drop her own makeup and skincare line called JLo Beauty.

The line is in collaboration with Inglot Cosmetics, and the actress/singer posted two selfies on Instagram along with the caption “Sunset glow… #JLoBeauty coming soon.”

Lopez has not revealed much about the her beauty line. As reported by PEOPLE, according to a trademark filed with the United States Patent and Trademark Office in December 2019, JLo Beauty will offer cosmetics and skincare products.

READ MORE: Jennifer Lopez Launches DSW Shoe Collection: ‘We Girls Can Do It All’

Lopez previously opened up about JLo Beauty in late 2018, when she told Refinery29 about developing her own skincare products. 

“I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” she said. “It’s going to be something that works. That’s what you can count on when my name is on something.”

JLo’s expanding portfolio also includes a $2 billion fragrance empire. She released her 25th perfume, Promise, in September 2019.

Earlier this year, Lopez announced her collaboration with DSW, describing it as a collection that “represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,” the singer and actress said.

As noted by PEOPLE, the shoe line features leopard-print pumps, studded sneakers, sky-high metallic platforms and neon stilettos ranging from $59 to $189.

“Since the beginning of my career, I’ve wanted to do it all – music, movies, and fashion. There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,” Lopez said in a press release.

She continued: “We’re bringing the downtown street style that represents New York, some old Hollywood glamour, and a vibrancy that’s representative of Miami. With this collection, it’s my hope that people can find and represent multiple sides of themselves, all while remaining true to their most authentic self. We girls really can do it all!”

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